Parsippany-Based Company Breaks World Record: Largest Game Of Freeze Dance

FORT LAUDERDALE, FL — It's official, and Guinness World Records even says so. A Parsippany-based company played a major part in breaking a world record for the largest game of freeze dance.

Pacira BioSciences, Inc., which has its corporate office in Parsippany, broke the record with the National Senior Games Association in Fort Lauderdale, Florida.

A total of 1,308 people participated in the game May 16. An official Guinness judge who was on-site confirmed the new world record.

Organizers specifically chose freeze dance as a nod to iovera° — a handheld device manufactured by Pacira that delivers extreme cold therapy to treat nerves and reduce pain without the use of drugs, the company says. The use of the non-opioid treatment option can help reduce side effects associated with opioids, such as nausea, constipation, dizziness or drowsiness, according to Pacira. Find safety information here.

“Partnering with NSGA at the 2022 National Senior Games to break the Guinness World Records title for the largest game of freeze dance gave Pacira a unique and engaging way to inform this active audience about the non-opioid options available to treat chronic and postsurgical knee pain,” said Amber Sears, Pacira's vice president of marketing and communications. “Our work with prestigious partners like NSGA allows us to strengthen our commitment to patients by educating them on products, like iovera°, that can provide immediate, long-lasting relief of acute and chronic pain.”

Jesse Lee Falling — of Broken Arrow, Oklahoma — won the game of freeze dance. Falling attended the event to support his mother, who competed in track and field.