FLASH: Photo Coverage of SOPAC's 3rd Annual Business Leaders Breakfast

Over 100 of Essex County’s top business leaders gathered at today's 3^rd Annual SOPAC Business Leaders Breakfast.  Dedicated to helping grow the area’s robust
community and economy, SOPAC proudly presented this unique event for the third consecutive year.

Guest speaker Steve Abudato energized the crowd with his no nonsense, sage advice regarding branding.  He was thrilled to be welcomed at SOPAC. “SOPAC
has done an extraordinary job at branding itself and building its reputation in
a very difficult environment.”

Best-selling author Steve Adubato, who appears regularly on the TODAY Show, FOX, MSNBC and CNN as a media analyst will speak to community residents, patrons, and business leaders, explained why everyone can benefit
from building their brand--no matter what profession they’re in.  Steve’s
best-selling book, “You Are the Brand,’’ analyzes the success of various
brands, including TLC’s “Cake Boss’’ host Buddy Valastro, the New York Yankees,
BP, Nike, Coca-Cola and Tiger Woods. Adubato says the key to branding is
distinguishing yourself from the pack and his presentation will provide
actionable tips, strategies and tools you can use immediately to help you stand
out in your chosen field.