Local Marketing Agency Names Wristband Revolution Winner

LOCAL MARKETING AGENCY NAMES WRISTBAND REVOLUTION WINNER

Franklin Lakes based agency donates to 074ATE1 Cooks for a Cure

FRANLIN LAKES, NJ (OCTOBER 18, 2012) – The DSM Group, located in Franklin Lakes, recently announced the winner of its annual Wristband Revolution contest. The Wristband Revolution is a photo contest, utilizing The DSM Group wristbands, that benefits charities.  Lynn Murphy, a resident of Wyckoff, received the most amount of Facebook “Likes” for the photo that she submitted.  As a winner, she was able to choose which charity she would like the donation to be made and 074ATE1 was her charity of choice.

Murphy, as well as other women from Wyckoff, established 074ATE1 in 2012. The profits from sales of cookbooks and events through 2012 to benefit Avon Foundation For Women Breast Cancer Crusade in its effort to raise funds for breast cancer awareness, education and research. In order to do so, the women collected recipes to create a cookbook where profits could be used in the fight against breast cancer. Cookbooks can be purchased at various locations throughout Wyckoff. For a full list of where to purchase the books, please visit the 074ATE1 website, www.074ate1cooks.com, or Facebook pagewww.facebook.com/074ate1.

The Wristband Revolution is a social media campaign that was launched in 2011 and has reached thousands of people across the globe. This year, The DSM Group decided that it would lend a helping hand and launch a different revolution: one that trulymatters. This year’s Wristband Revolution contest goal was to capture every helping hand…with an orange wristband on it. The agency wanted its “Revolutionists” to take a picture or video with their DSM Group wristbands on, showing how they lend a helping hand to others.

Anyone who would like to make other donations to 074ATE1 can contact Lynn Murphy via email at the074ATE1cooks@yahoo.com.

For more information regarding the Wristband Revolution you can visit The DSM Group’s website www.thedsmgroup.com or Facebook Page www.facebook.com/TheDSMGroup.

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About The DSM Group:

The mission of The DSM Group is to bring together talented professionals in allaspects of media and communications to create a "one-stop" destination for all of our clients advertising, marketing and public relations needs. By doing so, clients can focus on their businesses while we focus onhelping them grow. Through productive collaboration with our clients, we forge personal, lasting relationships. Each based on mutual respect and trust that creates positive, tangible results for their business. It all comes down to one simple adage- making media matter.

Pictured from left to right: Dayna Fucarino, Account Manager at The DSM Group; Erika Voorman, 074ATE1 committee member; Wende Pettit, 074ATE1 treasurer; Lynn Murphy, 074ATE1 President and Darren Magarro, President of The DSM Group.

Photo courtesy of The DSM Group.