Bedford Resident Brings No. 1 Flooring Franchise to Area

(Cross River, New York)-With a little bit of a wink, Greg Siddons calls himself an “old entrepreneur” but says he still has a couple of tricks up his sleeve. The 56-year-old Bedford, N.Y., resident is certainly not old and there’s no time limit on fulfilling your dreams so that’s exactly what Siddons is doing. He recently became a franchise owner with Floor Coverings International, the brand that’s consistently ranked No. 1 in the mobile flooring category, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Having launched operations in early April, Floor Coverings International of Cross River serves customers throughout Northern Westchester and Putnam counties in New York state.

Siddons spent 25-plus years selling hi-tech equipment to television and cable networks, but like many others, he had grown weary of the corporate rat race. “I just wasn’t fulfilled with my career any longer,” Siddons said. “Corporate sales had been a grind and I was tired of making other people money, having no job security and not having a career I could be passionate about.”

So it was when Siddons was laid off during the pandemic, he felt it was time for him to pursue his dream of starting his own business. “I was looking for an opportunity to leverage my business and sales experience and never have to worry about job security again,” said Siddons. “I realized I could probably have retired somewhat comfortably, but I wanted to create and grow a company with solid revenue that I could eventually sell for a profit.”

After not finding any satisfactory private businesses for sale, Siddons turned his attention to franchising opportunities because he liked the business model and support provided by franchisors. One stood out from the crowd. “The more I researched and the more I spoke with Floor Coverings International, I began to realize this was a top-notch company that offered a tremendous training program, support, lead generation, and proven sales and business model. It was also part of a family of brands [FirstService Brands] that served the customer with passion.”

Siddons was further impressed by the affordable investment cost, minimal overhead, and ability to easily scale the business as sales increase. “They only choose highly qualified candidates. I felt they were interviewing me as much as I was them, which really impressed me,” Siddons said. “The investment was more than fair, and I felt what I received in return was exponentially greater.”

Floor Coverings International is a business built on relationships to provide its customers with the very best in-home flooring experience in North America. Its proven business model has helped hundreds of entrepreneurs thrive in a business that is simple-to-run and easy to scale. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations.

“My previous sales experience and my passion for serving my customers will certainly help me,” Siddons said.

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market is expected to grow at an annual rate of more than six percent through 2028, reaching overall sales of $621 billion, according to Grand View Research.

“After COVID and coupled with technological advancements, more and more people are working from home and completing many tasks at home,” Siddons said. “People can have online purchases shipped to their door on the same day now so Floor Coverings International’s model fits in perfectly since we bring everything to the consumer in the comfort of their own home.”

For more information, visit https://seny.floorcoveringsinternational.com/ or call 914-504-0007.

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About Floor Coverings International

Norcross, GA-based Floor Coverings International has ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 256 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www.flooring-franchise.com. To find your closest location go to www.floorcoveringsinternational.com.