DANI by Daniel K Launches First US Mono-Brand Kiosk at Roosevelt Field in New York

DANI by Daniel K launched its first mono-brand kiosk concept store in the United States at Roosevelt Field® in New York on June 6th, 2016. The diffusion jewelry brand joins the renowned shopping center’s roster of top-flight luxury brands and takes its place at the forefront of the retail market in Long Island, New York.

An expansive retail destination for fashion, discovery and community, Roosevelt Field is managed by Simon, headquartered in Indianapolis, Indiana. It completed an expansion and renovation in 2015 that introduced a Dining District, two-level expansion wing and welcomed Long Island’s first Neiman Marcus earlier this year. The center has more than 270 specialty stores, restaurants offering an eclectic mix of cuisine and is conveniently located at the intersection of Old Country Road and Meadowbrook Parkway in Garden City.

Since its inception and official launch in 2015, the sterling silver and simulated diamond diffusion brand has aggressively pursued a kiosk and boutique concept store strategy, in addition to developing a network of independent retailers with shop-in-shop concepts. The US kiosk opening follows a string of boutique and kiosk openings across the global market, including Dubai, Russia, Romania, Czech Republic, and Portugal, with more expected in the coming year.

Now, DANI by Daniel K brings the brand’s complete signature sterling silver and simulated diamond jewelry collections to Roosevelt Field. The jewelry styles, which have developed a loyal following amongst bridal parties, travelers, professional women, and fashionistas everywhere, offer an unsurpassed selection of glamorous and affordable jewelry in every shape, every metal color, and every size.

The DANI by Daniel K sterling silver collection, unparalleled in its craftsmanship, is made using top-grade, flawless, colorless simulated diamonds and lab-created spinel and corundum, all hand-cut, polished and executed using fine jewelry techniques. The brilliance of the stones, the authenticity of the cut, and the outstanding setting work immediately sets the DANI by Daniel K collection apart.
This novel concept, paired with an attractive multimedia marketing lifestyle campaign, has been very well received and quickly positioned DANI by Daniel K as a leader in affordable luxury and fine jewelry on the global stage.