East River Plaza Participates in "Light It Blue" Campaign

East River Plaza, a Blumenfeld Development Group property located in East Harlem, was one of 150+ buildings across the nation who participated in the “Light It Blue” initiative to thank healthcare professionals who are working around the clock to treat patients amid the COVID-19 pandemic.

A wave of blue spread through NYC and the United States, as buildings including Yankee Stadium, One World Trade Center, Madison Square Garden, the Mercedes-Benz Superdome, the Staples Center, and Boston City Hall lit up blue in a display of strength and unity.

The “Light It Blue” campaign originated in the U.K., after organizers were inspired by the #ClapForOurCarers movement, which has been implemented worldwide.

East River Plaza will remain lit blue every night for the duration of April to honor the hardworking essential workers, dedicated, nurses, doctors, hospitals of Harlem, New York City and beyond that keep our communities safe..

“We are humbled and honored to take part in this grand gesture of gratitude and thanks. It’s a simple way to show our support to those on the frontlines and we especially want to thank our neighborhood heroes who are doing everything they can to keep our community safe during this time,” remarked Ed Blumenfeld, President, Blumenfeld Development Group.

Every Thursday the “Light It Blue” campaign will return, continuing to engulf the country in a sea of blue.

People everywhere are encouraged to wear blue, decorate their own homes and windows with blue, and share photos of the spectacle on social media with #MakeItBlue to take part in the viral movement.