About LAUG AUF
LAUG AUF is an apparel brand for everyone who believes that personal relationships and real life experiences are a priority.
In a foreign language mash-up, our name “Laug Auf,” pronounced Log Off, literally translates to this core mantra: “Eyes Open.”
Technology is a blessing, but it’s also a curse. It is pulling too many of us away from real world experience and making humankind less human. Younger generations are especially vulnerable.
So let’s tip the scales back towards the way it used to be and create more balance in our lives. If we put our devices down more often and open our eyes to the people and the world around us, then we can be the change we want to see. If we lead the charge, others will follow.
Laug Auf. Eyes Open. Life On.
It’s our brand, our message and our mission.