Simon and Teen Vogue Host Back-To-School Saturday on August 15

Roosevelt Field, Smith Haven Mall and Teen Vogue, the number-one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere, announces Back-to-School Saturday (BTSS) to take place in Garden City and Lake Grove on Saturday, August 15 from 1 to 4 p.m.

In 2012, Teen Vogue transformed the back-to-school shopping season with its debut of Teen Vogue Back-to-School Saturday, declaring one day in August as a national shopping and retail holiday, and inviting consumers to shop for the best of Back-to-School on that day. The multi-platform initiative garnered participation from more than 40 fashion, retail, and beauty brands, and included events and promotions in 45,000 retail stores and across 50 states. For the third year, BTSS expanded to a month-long celebration, featuring expanded offerings and web-based content throughout the entire month of August.

Now in its fourth year, Teen Vogue has teamed with Simon, a global leader in retail real estate and home to the nation’s favorite shopping destinations, as the exclusive mall marketing partner of Teen Vogue Back-to-School Saturdays. Simon and Teen Vogue will collaborate to bring fashion content to malls around the country, including Roosevelt Field and Smith Haven Mall.

At Roosevelt Field, in North Court, guests can capture selfies with a step-and-repeat; chat with fashion brand ambassadors, who will show looks and distribute Look Books throughout the center; and receive mini makeovers with hot looks for fall from Maybelline. Participants can delight in Tribe flash tattoos, hourly prizes and special in store retailer offers. There will also be a DJ and delicious treats and refreshments for all to enjoy. Guests can also visit beauty pop-up bars from Macy*s in Macy*s Court as well.

The event at Smith Haven Mall, taking place in Center Court, includes beauty pop-up bars from Bare Minerals, Sephora and MAC Cosmetics; fashion brand ambassadors will be distributing swag bags and fashion Look Books throughout the center; and a glam squad for hair and make-up. Participants can take stylish photos in the Studio Booth as well as delight in Tribe tattoos, hourly prizes and special in store retailer offers. In addition, a DJ will entertain while guests indulge in food and refreshment stations as well as an ice cream sundae bar.

Teen Vogue and Simon have also produced a special eight-page in-book style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, which they will distribute at Roosevelt Field and Smith Haven Mall as part of BTSS.

Further extending the partnership and BTSS content, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.

Additional participating retailers and brands for this year’s BTSS program include: Aéropostale, American Eagle, AG Jeans, American Apparel, ASOS, Bearpaw, Biore, Bonpoint, Boohoo.com, Delia’s, Finish Line, Hask, Jovani, LeSportsac, Macy’s, Maybelline, Not Your Mothers, OGX, Others Follow, PacSun, Secret, Simple, Sorel, Staples, Tampax and Vera Wang Princess Hippie.