Marvel Frozen Dairy Coming To Long Beach Boardwalk

The newest business to be opening on the Long Beach boardwalk is a local one. Marvel Frozen Dairy will be operating there starting next year, according to the Long Beach Herald.

The Herald reported that Marvel was unanimously selected to operate the concession stand on National Boulevard earlier this month. It was one of 10 businesses that applied to use the spot.

Marvel will operate the space through Dec. 31, 2025, and its agreement does not come with an option to renew.

Marvel is a staple of ice cream on the Barrier Island. It has been operating since 1951, and its iconic red-roofed building on Lido Boulevard is a popular summer destination.

You can read more about the deal in the Long Beach Herald.