9/11 Memorial & Museum's New Campaign Aims To Educate Youth About Sept. 11

NEW YORK CITY —The 9/11 Memorial & Museum have launched a new campaign aimed at educating future generations and young people about Sept. 11.

The campaign titled "Never Forget Fund" will highlight the children of 9/11 heroes, who are now living a legacy of service, according to museum leaders.

Around 100 million Americans alive today — or one-third of the U.S. population — have no lived memory of September 11, 2001.

The campaign will also build awareness of the continued significance of 9/11, reveal powerful stories of service that have unfolded over the last 25 years.

"Today, 100 million Americans understand 9/11 as a moment in history – not a lived experience. That’s why the work we do to commemorate, educate, and inspire is more important than ever, and why we must continue to reach new visitors, learners, and supporters with our mission," Beth Hillman, President and CEO of the 9/11 Memorial & Museum said.

"I’m grateful to the 9/11 community members who entrust their stories to us, and to the individuals, companies, and organizations ensuring our promise to never forget does not waver 25 years later,”

The public service announcement video, created by national advocacy firm Avoq, features individuals whose 9/11 experiences inspired them to dedicate their lives to serving others as firefighters, police officers, and volunteers. It also highlights the families of 9/11 victims born after 9/11, who have since taken up the promise to never forget.

The campaign hopes to establish a permanent funding source for the 9/11 Memorial & Museum and be able to grant expanded access and free programs for students, educators, first responders, veterans, and New Yorkers.

Former mayor and 9/11 Memorial & Museum Chairman Michael Bloomberg has said he will match the next $25 million raised.