Sports
NHL Announces Sale of Team Face Cloths to Support COVID-19 Relief
League pledges support to COVID-19 Relief Fund through sale of team face cloths with proceeds going to Feeding America and Food Banks Canada
NEW YORK, NY – As millions of Americans continue practicing social distancing in an effort to contain the novel coronavirus pandemic, the Centers for Disease Control (CDC) has recommended wearing a cloth face covering when leaving the house.
The hockey community can now showcase the support of their favorite team in a safe manner as the NHL announced today it has licensed FOCO to manufacture a product line of branded cloth face coverings for all 31 of the league’s teams. The merchandise will be sold in packs of three for $24.99 on NHLShop.com.
Proceeds will support the Feeding America and Food Banks Canada COVID-19 Response Fund, according to a league spokesperson with the NHL.
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“The health, well-being and safety of our fans and all communities across Canada, the United States and around the world, is our number one priority,” said Kim Davis, NHL’s executive vice president of social impact, growth initiatives and legislative affairs. “We’re committed to assisting in the effort to support the face covering guidelines from the CDC and Health Canada with the important benefit and outcome of helping food banks across the U.S. and Canada in their efforts to feed people in need during this unprecedented time.”
Last week, FOCO reached a partnership with the online retailer Fanatics to produce NFL licensed face cloths.
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“As a longtime licensee of the NHL, FOCO is proud to participate in the NHL’s campaign to support the COVID-19 relief efforts of Feeding America and Food Bank Canada,” said Michael Lewis, CEO of FOCO. “In addition to manufacturing the face coverings, FOCO will also be making contributions to support the two organizations’ efforts.”
NHL-licensed cloth face coverings are intended for personal use, are not intended for medical use and are not a replacement for medical-grade personal protective equipment.
The use of cloth face coverings is one of the ways to limit the community spread of the coronavirus, which also includes washing your hands often, social distancing and avoiding touching your eyes, nose and mouth.
As the vast majority of Americans lack the experience of living through a contagion, stylizing cloth face coverings may encourage more citizens to practice the safety precautions needed to help reduce the spread of the respiratory virus.
