Many business owners says the same thing; in fact, just a couple of days ago I spoke to someone who mentioned that they would recommend the network to their real estate client, but didn’t know why and how would they use it.
You can network through
- participating in group discussions
- sharing updates via your profile, page and to your groups
- sending direct emails to your connections
- getting introduced to connections who are outside of your immediate circles
- staying on top of the happening by monitoring your news feed and follow influencers, and comment on their shared content
- writing a testimonial for your connections, showcasing how their expertise made a difference in your life and business (do not expect to receive one as a favor, giving a testimonial should be a genuine act)
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To increase your reach, you can
- run a LinkedIn paid ad
- integrate your profiles with other social platforms
- link company page to specific pages on your website
- showcase your publications within your profile, even make it downloadable
- endorse your connections for skills and expertise (please only do so for those you have actual experience working with)
