How Can I Use My Free WiFi Service For Marketing?

One of the hottest new trends and services for business owners is to provide free WiFi service to their customer base. WiFi Hotspots are an effective way to reward your clients and an excellent way to boost business by corralling large social network audiences. Business owners need only a good physical traffic area, an organizational sponsor, a computer and a few small pieces of hardware to start right away. So why is this such a good idea?

Rewarding the Customer
When you offer the special incentive of wifi marketing to your customers, they will feel humbled and appreciative. Then the blatant eagerness to take advantage of the offer follows, naturally. After all, gaining access to the Internet for those who don’t have it on the go is like being touched by Midas. With the popularity of IPods, tablet PCs, notebooks, netbooks and smart phones, an Internet connection is an absolute necessity sometimes and you’re allowing them to connect with their prime time social media sites. Your customers will embrace the offer and show their loyalty with repeat visits and word-of-mouth declarations to friends and colleagues. Customers will realize that they’re not just a barcode statistic or receipt number but an intelligently perceived person who can utilize and appreciate the WWW highway. Psychologically, it’s a stunning business move and completely aboveboard. 

Strategic Positioning
Returning customers and new visitor’s email addresses will be added to your marketing database via Facebook. Because of the WiFi program design, you will be able to access real user email addresses, and then click into the Facebook Social Graph that reveals hometowns, genders and age. This will supply valuable demographic data in real time monitoring. Publishing personalized add banners and co-partner marketing will be a snap since you’ll have that service capability. That way you’ll be able to re-target repeat and potential customers with ever-changing advertizing and maximize exposure. You’ll be able to create discount or give-away specials, lotteries, newsletters, videos and announcements aimed at your customer base. You can offer incentives to share, like, review and gather other potential audience members into your fold. Free wifi marketing will birth new revenue streams and increase customer engagement; all the while compiling a larger and more detailed marketing database.
 
Technical Sophistication with Simplicity
Whether you own a coffee shop, book store, bar, restaurant or other traffic-heavy business, you need only obtain a free WiFi service. Presumably, you already ahve Internet capability, so the provider will take care of the rest. You may need to lease a router and provide a few extra cables. A prepackaged program will be available, and installation will be a snap. For large premises, a repeater might be necessary to cover more real estate. Still, the cost is negligible, considering the rewards. Technical backup and assistance is just a phone call away. 

The alternative to the business owner who does not want to be bothered with offering free WiFi service will assuredly lose out to those entrepreneurs and savvy owners who know how hot the trend and rewards are for participation. Clients who want to use the Internet while they drink, eat, lounge or gather are becoming the norm. Business persons who want to immeasurably increase their brand and sales will dive into this venture and come up smiling. Let’s hope that’s you.

Contact Roy Revill aka Mobile Man Marketing for Details
845-616-4127

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