This post was contributed by a community member. The views expressed here are the author's own.

Health & Fitness

It's All About Eonnection Economy in The New Marketing

"The connection between running ads and making money is broken, probably forever… …The new era of modern marketing is about the connection economy, it's about trust, it's about awareness, it's about the fact that attention is worth way more than it used to be. Attention doesn't come in nice little bundles anymore.." said Seth Godin (an American author, speaker, marketer, entrepreneur) in an interview for Inc.com.

In the era of the Internet and social media, it seems as if pure, authentic connections are just an illusion, and Mr. Godin's theory as unattainable for the majority of businesses as it can be.

But here's the good news: it is because of the Internet and social media that business owners can ignite, grow and strengthen connections with their audience, and as a result, grow their sales - converting contacts to contracts!

You are invited to attend Overcoming Social Media Blunders for Business Professionals 3-part Seminar Series


Join us for a series of free seminars to learn more about how the social media can accelerate your business:
1. Contacts to Contracts
2. Content That Converts
3. Crucial Consistency

Here, find more details about each seminar, location and RSVP details.
 

The views expressed in this post are the author's own. Want to post on Patch?