SMASHBURGER TO SIZZLE INTO NEW HYDE PARK ON OCTOBER 18
Home of the “Better Burger”
to Open on Marcus Avenue; Hires 50 New Store Associates
NEW
HYDE PARK, NY (October
10, 2013)— Smashburger, the nation’s fastest growing “better burger”
concept, expands its footprint in Nassau County with the opening of its newest
restaurant located at 1600 Marcus Avenue, New Hyde Park, on Friday, October 18,
2013. Owned and operated by ISK Systems
LLC, Smashburger brings its juicy burgers that are smashed fresh, served
delicious, along with its Haagen-Dazs® shakes, tempting sides and regional menu
items crafted to please local’s palates.
The company has hired 50 local team
members to staff its new location.
mind. Its menu includes the New Yorker:
New York cheddar, garlic grilled onions, spinach, tomato and a peppercorn
garlic aioli on a brioche bun, and other favorites like the Classic Smash™
Burger: American cheese, smash sauce, ketchup, lettuce, tomato, pickles and
onion on an egg bun, Avocado Club Chicken Sandwich: fresh avocado,
applewood-smoked bacon, lettuce, tomato, ranch dressing and mayo on a
multi-grain bun, its Smashfries®: fries tossed with rosemary, olive oil and
garlic and much more.
“We are pleased to announce the
opening of our New Hyde Park location,” said Irwin S.
Kruger, owner, ISK Systems. “When I was first introduced to Smashburger in 2010, I recognized the great potential of the concept due to its great burgers and extensive menu variety. We
look forward to expanding our footprint and bringing Smashburger’s uniqueburgers, chicken sandwiches and salads to this new area on Long Island.
“In every Smashburger market,
we explore what consumers enjoy eating and then bring those tastes and flavors to our menu in an innovative way,” said Smashburger Founder & Chief Concept Officer Tom Ryan. “Guests will be excited about the unique burger, chicken sandwiches and salads we’ve created. Additionally, Irwin and I have worked
together at McDonald’s. His extensive operations experience is a great asset for Smashburger as we continue to expand on Long Island.”
ISK Systems currently owns and
operates Smashburger locations in Hicksville, Port Washington and Wantagh. The company plans to open 20 restaurants across Long Island at a rate of three locations per year.
At Smashburger, the secret is
in the smash. It starts with 100-percent—fresh,never frozen, Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger”
experience, the delicious burgers are served on toasted artisan buns and topped
with a selection of the freshest produce, real cheeses and highest-quality condiments.
Smashburger’s
signature recipes and create your own burgers are smashed fresh, served
delicious every time. But Smashburger is more than just burgers. Customers can
also enjoy a selection of tender marinated grilled chicken sandwiches, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, Haystack Onions, and Veggie
Frites (flash-fried and seasoned carrot sticks and green beans). The restaurant will also serve hand-spun Häagen-Dazs shakes and Stewart’s® root-beer floats in frosted mugs.
“We recently
opened our 237th restaurant and are now in four international countries,” said David Prokupek, president and CEO of Smashburger. “We saw the consumer trend in demand for quality burgers in the fast casual segment a few years ago. Our timing to introduce Smashburger couldn’t have been better.”Opening its first restaurant in 2007, Smashburger reports that growth and demand in the better burger segment has never been stronger. “We are especially proud to be working with a great franchise partner like Irwin who operates three of our highest performing restaurants. His team has brought tremendous franchise development and operating experience to Smashburger,” added Prokupek.
About
Smashburger
Smashburger is America’s
fastest growing, fast casual “better burger” restaurant with 237 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007
with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side
items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way
people think about burgers. Known for
localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards
including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s
Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest
Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted
“best burger’ in cities all around the world.
To learn more, visit www.smashburger.com.
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About
ISK Systems LLC
Founded in 2010, ISK Systems,
LLC is a Long Island-based franchise company owned and operated by Irwin S. Kruger,a former McDonald's franchisee for 42 years. ISK Systems currently owns and operates three Smashburger restaurants on Long Island in Hicksville, Port Washington, Wantagh and opening in New Hyde Park on October 18. The company plans to open a total of 20 Smashburger restaurants across Long Island at a rate of three locations per year.
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ISK Systems LLC
Founded in 2010, ISK Systems,
LLC is a Long Island-based franchise company owned and operated by Irwin S. Kruger,a former McDonald's franchisee for 42 years. ISK Systems currently owns and operates three Smashburger restaurants on Long Island in Hicksville, Port Washington, Wantagh and opening in New Hyde Park on October 18. The company plans to open a total of 20 Smashburger restaurants across Long Island at a rate of three locations per year.
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