New Rochelle Engages Analytics Firm To Search For Retailers

NEW ROCHELLE, NY — The City of New Rochelle has engaged a Texas-based analytics firm to help ID potential retailers best suited for relocation to the Queen City on the Sound.

The city’s planned redevelopment project is the driving force.

Buxton, which is based in Fort Worth, has a proprietary web-based real estate platform call SCOUT that will allow city officials to analyze retail matches and support development decisions by applying consumer insights above and beyond demographics in order to present a convincing case to retailers seeking growth opportunities, according to a spokesperson.

“As part of our groundbreaking redevelopment plan that is expected to attract more than $4 billion in new development, we are pleased to partner with Buxton, who will bring the wealth of their national experience to grow our retail and restaurant sector in New Rochelle,” said New Rochelle City Manager Charles B. Strome III.

Buxton has worked with more than 750 cities nationwide to implement retail development strategies. Current and past clients include Pasadena, CA; Downtown Dallas, Inc.; the Georgetown Business Improvement District in Washington, DC; Fayetteville, NC; Cedar Rapids, IA; and many more.

New Rochelle’s partnership with Buxton will enhance retail growth as part of the City’s redevelopment plan — which includes the rezoning of 279 acres of land around its train station and its downtown area. New Rochelle’s construction initiative was launched in 2015 with the signing of a Master Development agreement with RDRXR — a joint venture of RXR Realty and Renaissance Downtowns LLC — and will include up to 2.4 million square feet of prime office space, 1 million square feet of retail, 6,370 housing units and 1,200 hotel rooms.

With the total build-out of the downtown core totaling 12 million square feet, 1 million square feet will be dedicated solely to retail space.

Photo credit: Michael Woyton/Patch Staff.