Launch Date set for WRCR AM 1700, the Newest Radio Station in NYC Metro Area

Pomona, N.Y., July 10, 2015 – WRCR AM 1700, a new radio station born in Rockland, is growing up to the big city and beyond with an official launch date of July 13, 2015. Operated by Alexander Broadcasting Company, the new station will be anchored by legendary Rockland broadcaster Steve Possell in A.M. drive and will still feature its current programming lineup, which includes talk shows, local and national news and Adult Contemporary music. Neil Richter will “Rock your ride home from work” with hits from the 70’s to today along with traffic and weather updates.

Boosted by a powerful 10,000-watt signal, the new WRCR will reach more than 12 million people across Rockland, Westchester, Orange and Bergen Counties and cover all five boroughs of New York City. The station will be broadcasting in standard analog AM, combined with the new digital, crystal clear HD Radio and stream live from its website at www.WRCR.com.

“We are excited to come to this next phase of radio programming history in Rockland County and beyond. New York City and the surrounding areas have always been a home to eclectic tastes and sounds and there is plenty of room on the dial for something different,” said Dr. Alexander Medakovich, President of Alexander Broadcasting Company. “Our listeners and advertisers are thrilled about the prospect of sharing our home-grown radio station with a larger audience and helping make it more exciting than ever before.”

Entrepreneurs, organizations and local politicians lease time slots for their own shows, resulting in a unique mix of programming that includes “The ABCs of Home Improvement,” “Mostly Movies with Mercedes and Big Jim Wheeler” and “Who Wants to be a Volunteer.” For information about this press release, advertising opportunities or programming ideas, contact WRCR’s Director of Business Dev., Kerry Potter, at (845) 362-5070 or email Kerry@wrcr.com.