Saluk Creative, a full service agency specializing in advertising + brand identity has brought their home town of Nyack, NY to the Upper West Side in New York City, with a billboard on the West Side Highway.
The relationship between agency and the village is now two years strong, and has seen a fully integrated program featuring TV, digital, out of home, radio and social media.
“With each month, more and more people have been made aware of Nyack, and what it truly is.” Commented Saluk Creative president and creative director, Peter Saluk. “It’s the art and soul on the Hudson, and each piece of advertising fully represents that message.”
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The village of Nyack, for the un-initiated, is a scenic town nestled right next to the Hudson River, and is home to some of the finest artists, writers, performers in New York, as well as being known as the nightlife scene of the Hudson Valley.
Mr. Saluk added, “I originally moved here from New York City after meeting my wife, and I hadn’t even heard of Nyack. I quickly realized that Nyack has its own “feel” and scene. The fact that they support the arts so strongly, the amazing nightlife, restaurants, and some of the best architecture in all of New York quickly made me realize how lucky I am to live here. And I wanted to put in the time to make more people aware of this amazing spot.”
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The billboard on the West Side Highway and 134th Street (facing north) is near the iconic Fairway sign, and every day thousands of drivers get to see the message highlighting the Nyack website… www.visitnyack.org
The goal is to drive awareness of the village and reach the commuters who drive from Westchester, Connecticut, and New Jersey, as well as those who live on the Upper West Side to come visit everything that the village has to offer. It’s a sensational day trip getaway, and has plenty to offer for even a weekend trip.
Saluk Creative has plans for further advertising during the holiday season, with a hyper targeted digital video plan, out of home, and continued social and SEM support, as well as local radio including Pandora.
