United Water Rebrands Under Parent Company

United Water has now unified with other subsidiaries of its parent company, multinational corporation SUEZ.

As the parent company, Paris-based SUEZ has brought together its 50 companies in 70 countries to better integrate products and services for customers.

As of yesterday, customers can expect to see SUEZ-uniformed employees, wearing new hardhats and identification badges.

The company started a customer awareness campaign earlier this month, hoping to build awareness of its new customer website, www.mysuezwater.com and new corporate website, www.suez-na.com, both bearing the new branding.

As a major integrated environmental services and resource management company, SUEZ will be able to more directly apply its global experience, technology and expertise to create more effective, innovative and efficient solutions for customers and the communities and businesses they serve, company officials said in a prepared statement.

“Our name has changed, yet our commitment to our customers, to preserving clean water supplies and to making sure that we make the most of increasingly scarce resources has not. This integration brings together our technology and organization in ways that will bring tangible benefits to customers and enable SUEZ to be a stronger steward of water and other resources.” said Eric Gernath, CEO, SUEZ North America.

“No matter where we live, our relationship with the environment and natural resources has reached a turning point. We must evolve from a culture of take, make and dispose to one of reduce, recover and recycle,” says Gernath. “The only question is whether change will happen to us or whether it will be managed by us. We must lead the way from a resource crisis to resource revolution.”

Local SUEZ examples of this approach include its two-decade partnership with the West Basin Municipal Water District in Los Angeles, which recycles wastewater in order to support Southern California’s goal of no longer pumping supplies from the north or diminishing the already stressed Colorado River. In Edmonton, Canada, SUEZ operates the largest solid waste recovery plant in North America. Each year, the Edmonton Materials Recovery Center transforms 44 million tons of what was once regarded as waste into wealth.