Flexible-Format Target Store Coming to Port Washington

Port Washington’s former King Kullen location is getting transformed into a flexible-format Target.

The store, located at 3 Shore Road in the Soundview Marketplace, is projected to open in October.

"On behalf of the Village of Port Washington North, I welcome Target to our community,” Port Washington North Mayor Bob Weitzner said in a press release. “I believe this is a major plus for the entire Port Washington community and look forward to opening day in the fall.”

Flexible-format Target stores are smaller and have assorted goods that are tailored to meet the needs of those in the area. It will offer:

• Apparel including men’s, women’s, kids’ and baby
• Baby and kid’s products, including toys, sporting goods and home décor
• A grocery section, including fresh produce with healthy food options
• A curated home and stationery assortment
• An expanded assortment of cosmetic, skin and hair care items
• Portable electronics and tech accessories
• Services include Target Mobile and Order Pickup

“We look forward to serving even more guests on Long Island with the addition of Target’s Port Washington store at the Soundview Marketplace,” Mark Schindele, senior vice president of Properties, Target, said in a press release. “We think the community will enjoy the convenient shopping experience with Target’s broad and compelling product assortment.”

Flexible-format stores are becoming more common in densely populated suburban markets. Many flexible-format Targets recently opened, or will open in the New York area, including:

• Tribeca— opened October 2016
• Freeport— opened October 2016
• Elmont— opened November 2016
• Brooklyn City Point— opened Jan. 25, 2017
• East Village— projected to open summer 2018
• Hell’s Kitchen— projected to open in 2019

Port Washington’s 48,000- square-foot Target store will provide a quick-trip shopping experience for residents, the company says. But the question is, do flexible-format Target stores also have the “Target Effect,” which, according to Urban Dictionary, means, “The result of going into a store, intending to buy a few things, and leaving with much more.”

Looks like residents will find out this fall.

Image Courtesy of Target