DNA Public Relations Appoints Armonk Resident to Vice President

DNA Public Relations, a full service PR firm representing domestic and global beauty brands, has announced the promotion of Armonk Resident Barbara Accetta from Account Director to Vice President. The firm also welcomes Rachael Diamond as a Sr. Account Director.

After joining DNA Public Relations in May 2013 as an award-winning PR Director, Barbara led a roster of national beauty brands and spearheaded initiatives beyond her role to include revamping business practices and single-handedly rebranding the agency, from logo to online presence. She established the “Get Beauty-Full with DNA” Internship Program, which ensures hands-on experience across all aspects of the industry and has led to successful job placements among participants, and implemented staff incentives resulting in improved work performance and internal growth. In addition to her contributions within agency operations, Barbara continues to lead public relations efforts for a wide range of accounts and has been instrumental in the success of DNA’s social media management services.

“Within a very short time after joining DNA, Barbara was seen as a mentor and a role model by her teammates and built an impressive list of accomplishments both internally and among her clients,” said Lauren Kahn, Partner & President, DNA Public Relations. “Her varied contributions to the agency and contagious passion for the development of both people and business make her a natural fit for the position of Vice President.”

Rachael Diamond joins DNA Public Relations after more than a decade of industry experience at some of New York City’s most reputable agencies. Formerly a Vice President at Jonesworks, a newly established PR firm overseeing beauty, fashion, talent and lifestyle clients, Rachael will lead a roster of DNA’s veteran accounts and contribute to new business development. Prior to her stint at Jonesworks, Rachael served as a longtime Senior Account Supervisor at LaForce + Stevens.

“Rachael is a top talent with a dynamic approach to public and media relations that our team will benefit from tremendously,” said Kahn. “As our agency grows, Rachael will play a key role in our PR strategies and new business outreach that will elevate our position within the industry and bring opportunities for continued success.”

DNA Public Relations maintains its headquarters in Rye, New York. The agency opened its first Manhattan location in December of 2014 on Madison Avenue and also manages satellite offices in Santa Monica, California and Bentonville, Arkansas. DNA is renowned for its role in the 2009 reintroduction of Hard Candy cosmetics, which is now exclusive to Walmart stores nationwide. Actress Alicia Silverstone first propelled the brand to fame in 1995 when she appeared on The Late Show with David Letterman wearing Sky, Hard Candy’s signature baby blue nail polish shade.

For more information, please visit www.dnapublicity.com or following the agency on social media (@dnapublicity).

About DNA Public Relations

DNA Public Relations is an idea-oriented, results-driven beauty PR firm comprised of award-winning industry leaders with more than three decades of combined experience in public relations, event planning, branding, product development, and more. Headquartered in Rye, New York with offices in NYC, in Santa Monica and Bentonville, AR, DNA Public Relations represents beauty brands both large and entrepreneurial including Hard Candy, Eylure, Luminess Air, Lifetherapy and more. Follow DNA Public Relations on Instagram (@dnapublicity), Twitter (@dnapublicity) and Facebook (/dnapublicity) for beauty news and agency updates. www.dnapublicity.com