TRU Community Gathering via Zoom - Know the Score: MTI’s Unique Place in the Licensing World

A dependable haven for theater professionals, Theater Resources Unlimited (TRU) is in its sixth year of non-stop weekly Community Gatherings, having led over 300 consecutive conversations about aspects of theater and the arts. The series has offered the theater community information, inspiration, and unlimited camaraderie since April 17, 2020. TRU hosts these gatherings every Friday at 5pm ET via Zoom, originally presented to explore the creation of art and theater in the time of shutdown, and now to ensure that these crucial conversations continue going forward.

Click visit https://truonline.org/events/mti-licensing/ to receive this Friday’s Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; non-members may also attend for free, but we ask that non-members help keep us running by buying a $12 ticket, making a donation or joining as a member.

9/18 Know the Score: MTI’s Unique Place in the Licensing World. In the room: Jason Cocovinus, director of Marketing and Marc

Hershberg, director of business and legal affairs at Music Theater International (MTI). MTI was co-founded in 1952 by the legendary Frank Loesser and is heading towards a landmark 75th anniversary. How has the company evolved from then to now? Have legal updates influenced the licensing business over the years? Statistically, what are the things that now seem to interest audiences and theaters around the country, and has that changed since shutdown? Does a show need to have a NY run to be marketable? MTI is one of the few large licensing houses not subsumed by Concord Theatricals. In what ways might that be that an advantage or a disadvantage for writers seeking to have their shows licensed? We'll also take an admiring look at MTI's dedication to educational theater, including their groundbreaking Broadway Juniors series. Visit https://truonline.org/events/mti-licensing/ to register and receive the link.