Theater Resources Unlimited Announces Essentials of Successful Self-Producing 2026

Theater Resources Unlimited (TRU) announces Essentials of Successful Self-Producing on Sunday, November 8, 2026 from 12PM through 6PM. Tickets start at $55 and can be purchased here.

"Gee, I'm just an artist" no longer cuts it when you make the move from page to paying audience – you are now the CEO of your brand! In this game-changing workshop we will look at how artists can successfully take on the challenging role of "producer" to generate their own opportunities. The ones who are most successful have to master a range of business skills, don a variety of hats, and learn to be expert jugglers.

Come learn to view your creative work from a business perspective and understand the need to think differently. Make smarter choices, not only now but also for the future of your show. It all seems a little overwhelming at times, but we will break it down into easily digestible bites. When you know what you're doing, it can actually be fun and fulfilling!

Led by TRU executive director and writer-producer Bob Ost. Guest speakers will include:

• Victoria Cairl, marketing expert, founder and CEO of Table 7 Strategy;
• Cate Cammarata, dramaturg/director, founder of CreateTheater, producer (off-Broadway: The Assignment, My Father's Daughter; regional: My Life Is a Musical (Bay Street Theater), Bran Castle(Porchlight Theater). In development: Atlantis (book by Ken Cerniglia & Scott Morris, music & lyrics by Matthew Robinson), The Falling Season, a new hip hop musical by international hip hop legend Masta Ace;
• Jane Dubin, (Broadway: Is This a Room, Dana H., The Prom, Ann, Tony winner The Norman Conquests, Farinelli and the King, Bandstand, Peter and the Starcatcher, An American in Paris; off-Broadway: Still, Absolute Brightness of Leonard Pelkey, The 39 Steps; upcoming: Village of Vale) and leaxder of TRU’s Producing Master Class;
• Eric Goldman, entertainment attorney;
• Emileena Pedigo, CEO/founder of The Show Goes On, building supportive environments to develop, incubate, showcase and launch creative expression using #AnotherWay;
• Blair Russell, production advisor/strategist, founder of Show Shepherd, a strategic theatrical development company, and producer (Slave Play, off-Broadway's long-running immersive Sweeney Todd; Still off-Broadway; Lizard Boy, Jackie! and Pop Off, Michelangelo at the Edinburgh Fringe) and the leader of TRU's producer development program's Foundations of Producing. www.blairrussell.net
• Bailie Slevin, financial advisor and recovering stage manager.

Theater Resources Unlimited (TRU) is the leading network for developing theater professionals, a thirty-three-year-old 501(c)(3) nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of the arts. Membership includes self-producing artists as well as career producers and theater companies.

TRU publishes an email community newsletter of services, opportunities and productions; presents weekly Community Gatherings about the arts, and monthly Town Halls about current social issues; offers a Producer Development & Mentorship Program taught by prominent producers and general managers in New York theater; and presents Producer Boot Camp workshops to help aspirants develop business skills. TRU serves writers through the TRU Voices Play Reading Series, TRUSpeak: Hear Our Voices (adapting short plays into films), Writer-Producer Speed Date, a Practical Playwriting Workshop, How to Write a Musical That Works and a Director-Writer Communications Lab.

Programs of Theater Resources Unlimited are supported in part by the Leibowitz Greenway Foundation, Stewart F. Lane & Bonnie Comley, Merrie L. Davis, Dunbar Hofmann Productions and the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.

For more information about TRU membership and programs, visit www.truonline.org.

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