Museum of Food and Drink Opening in Brooklyn

Months of buzz surrounding Brooklyn’s in-the-works Museum of Food and Drink (MOFAD) finally comes to a head this fall, when MOFAD opens its first brick-and-mortar location in Williamsburg.

The 5,000-square-foot gallery, called MOFAD Lab, will be perched on the edge of McCarren Park at 62 Bayard Street.

And its first exhibit — ”Flavor: Making It and Faking It,” opening this Oct. 28 — will explore the various historical stages of extracting flavor from natural food forms.

MOFAD reps call the debut show “a multi-sensory exhibition” that will take visitors “on an adventure through the physiology, science, history, and culture behind flavor — tasting and smelling the entire way.”

Although the museum is not revealing exactly which tastes or smells those will be, the narrator for a promo video posted to Eater NY does seem pretty fixated on the idea root-beer lollipops.

(“Flavorists use the information from [a food’s] various aroma compounds and recreate it, using chemicals in a laboratory with no need of the original food,” the narrator says. The consequence, he says, has been “an ever-growing number of processed fantasy foods.”)

By 2019, MOFAD’s creators hope to expand from single exhibits and pop-up events around NYC to a permanent, 30,000-square-foot space.

At that point, MOFAD could become the world’s first multi-exhibit museum dedicated to the art of food and drink.

Although there are smaller museums around the world focusing on one type of food, ”there is not a major museum that looks at food and drink writ large,” Peter Kim, the museum’s executive director, told the New York Times.

“Food deserves a museum on the scale of the Metropolitan Museum of Art,” Kim said.

And where better to go full scholastic foodie than the high-strung art scene in Williamsburg-Greenpoint?