The Eco Laundry Company Launches Strategic Partnership with G-Star RAW

The Eco Laundry Company, the world’s first certified B Corporation dry cleaner and laundry service franchise, recently announced their strategic partnership with famed denim heavyweight G-Star RAW.

As part of the partnership, The Eco Laundry Company will offer free dry cleaning for life on any piece of clothing from the RAW for the Oceans collection, a clothing line curated by Pharrell Williams and made with fabric spun from recycled ocean plastic.

“We’re ecstatic to be aligning our brand with some of the most innovative, eco-minded people in the fashion and arts communities,” The Eco Laundry Company CEO and Founder Phillipe Christodoulou said. “This partnership allows us to give back to customers who are doing their part to solve environmental problems by choosing to support a product created with the specific purpose of helping clean up our oceans.”

The RAW for the Oceans collection gathers harmful plastic trash in the ocean and transforms it into something useful. The collection includes clothing for men and women made of fabrics constructed using yarn made from recycled ocean plastics. RAW for the Oceans is an ongoing collaborative project between G-Star RAW, BIONIC® YARN and Parley for the Oceans—a group of artists, scientists, musicians, and designers dedicated to cleaning up the world’s oceans.

The Eco Laundry Company, headquartered in New York City’s Chelsea neighborhood, is a sustainable dry cleaner and laundry service franchise where stores run on pure wind energy, and energy-efficient washing machines save hundreds of gallons of water. Only biodegradable soaps and detergents are used, to make it a completely nontoxic experience for consumers and the environment. First-time customers are provided complimentary laundry bags made from salvaged material and recycled fabric.

“Forging this partnership with RAW for the Oceans provides our customers another concrete way to get involved in our mission of sustainability,” said Jean Calleja, president of The Eco Laundry Company. “We partner with a number of environmental groups, and we are honored to be working with G-Star and all of their aligned partners who are making RAW for the Oceans a reality.”

Anyone with items from the RAW for the Oceans collection can be part of this movement by simply bringing them to be dry cleaned for free at The Eco Laundry Company any time during business hours.

The store is located at 249 W 18th St., New York, NY 10011.