University Place Named Title Sponsor of “Lucky to Be a Tar Heel” Community Giveaway Campaign

CHAPEL HILL, N.C. (Jun. 10, 2026)—University Place has been named title sponsor of the Lucky to Be a Tar Heel giveaway campaign, presented by Chapel Hill Media Group (97.9 The Hill WCHL and Chapelboro.com). Running through June and July, the five-week promotion will give fans multiple opportunities to enter for a chance to win a trip for two to Dublin, Ireland, to cheer on the Tar Heels as they face Texas Christian University (TCU) in the Aer Lingus College Football Classic.

“University Place is proud to partner with 97.9 The Hill WCHL and Chapelboro.com on a campaign that celebrates Carolina pride while bringing the Chapel Hill community together,” said Devon Burke, marketing and specialty licensing manager at University Place. “As a destination for shopping, dining and community events, we're always looking for ways to create meaningful experiences for our guests. The Lucky to Be a Tar Heel giveaway is a unique opportunity to bring people together, support our tenants and celebrate what makes Chapel Hill such a vibrant community.”

The Lucky to Be a Tar Heel giveaway invites community members to support local businesses while celebrating Carolina football's upcoming trip to Dublin. Visitors can enter at participating University Place businesses, including The Flying Biscuit Café, SWTHZ, H&H Bagels and 11 additional businesses across the center, including two locations at 900 Willow, using branded entry boxes throughout the promotion. Entries will be eligible for a chance to win a trip for two to Dublin, Ireland, to see the University of North Carolina Tar Heels take on TCU in the Aer Lingus College Football Classic.

During the five-week promotion, one finalist will be selected each week from participating locations, giving fans multiple opportunities to qualify for the grand prize drawing. Participants can increase their chances of winning by entering once per week at each participating location.

The grand prize package includes a trip for two to Dublin, Ireland, August 27–30, 2026, featuring round-trip airfare, a three-night hotel stay, tickets to the UNC vs. TCU matchup on August 29, an exclusive UNC welcome experience, commemorative gifts and additional Dublin attractions.

The campaign will culminate in a VIP Drawing Party in late July, with the event date to be announced. A special UNC celebrity guest will reveal the grand prize winner.

“Carolina fans are super passionate about their team, and this partnership gives our community a unique way to celebrate that pride while supporting local businesses,” said Aubrey Williams of Chapel Hill Media Group (97.9 The Hill WCHL and Chapelboro.com). “We're thrilled to partner with University Place to bring this opportunity to the Chapel Hill community and help send two lucky fans to Dublin for a once-in-a-lifetime Carolina football experience.”

For more information about University Place, visit www.universityplacenc.com.

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About University Place

University Place is a mixed-use lifestyle destination in Chapel Hill, N.C., serving the greater Raleigh–Durham–Chapel Hill region. Owned and developed by Ram Realty LLC and managed by JLL, the lifestyle center is a vibrant community hub featuring chef-driven restaurants, curated shops, live entertainment and service offerings designed to bring the community together. Located just steps from the new 900 Willow apartments, University Place offers a walkable, experience-driven environment complemented by events, programming and gathering spaces for residents, students and visitors alike. For more information, visit universityplacenc.com.

About JLL

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 113,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

About Chapel Hill Media Group

Chapel Hill Media Group, home of 97.9 The Hill WCHL and Chapelboro.com, has been the voice of the Chapel Hill community since 1953. Through award-winning local journalism, UNC sports coverage, music, and community programming, Chapel Hill Media Group reaches audiences across Orange and Chatham counties on-air and online every day. As one of the region's few independently owned local media organizations, the company is dedicated to informing, educating, entertaining and connecting the communities it serves.