Sh*t People From Bethlehem Say

As a follow-up to its video response to Four Square ranking Bethlehem as the the Downtown Bethlehem Association has produced a second video that demonstrates the city’s sense of humor.

“Sh*t People From Bethlehem Say” is based on the Internet meme “Sh*t People Say” that has exploded in popularity since December.

“A sense of humor is important whether you’re an individual, a group or a business,” DBA Manager Samantha Schwartz said in a news release. “This video is another way for the DBA to show that Bethlehem is a fun city.”

Listen for mispronunciations of the city’s name, references to Billy Joel and Dwayne “The Rock” Johnson, not to mention the oft repeated: “I hate Musikfest.”

According to the release: The "Sh*t People Say" meme began in December 2011 with "Sh*t Girls Say -- Episode 1," a minute-long video created by Kyle Humphrey and Graydon Sheppard and featuring actress Juliette Lewis. The video has gone viral with over 15 million views on YouTube.

“The Internet is a great platform to reach a new and bigger audience,” Schwartz said. “Bethlehem is a small city but by capitalizing on social media, we can change people’s perspectives and get them to visit, shop and dine here.”