Simon Invites Students and Families to Prepare for the New School Year with ABC's of Style Event at Oxford Valley Mall

With the new school year fast approaching, Simon, a global leader in retail real estate, and Teen Vogue, the number one source of fashion, beauty and pop-culture news for trendsetting teens, are hosting a series of back to school events at nearly 80 shopping centers across the country to get young people prepped to head back to class. Locally, the event will kick off at Oxford Valley Mall on Saturday, August 23 from 1 – 5 p.m. to help families have fun while shopping for seasonal must-haves.

“This is an exciting time of year and as Oxford Valley Mall is the center of fashion in the Bucks County region, teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience that helps parents and students alike get set for the upcoming school year,” said Jim Malervy, Director of Mall Marketing.

Oxford Valley’s ABC’s of Style events will include various elements that create an unprecedented social shopping occasion, with young shoppers’ preferences top-of-mind. Featured activities provide exclusive, in-person experiences, including:

• Exclusive Style Guide: Get early access to an exclusive style guide from Simon and Teen Vogue, featuring fashion looks curated by style experts. Following the event, shoppers can also pick up a guide at Oxford Valley Mall’s Guest Services or access it online at www.oxfordvalleymall.com.
• Fashion Show: View the hottest trends of the season on the runway and receive first-hand fashion advice from Beauty Style Expert, Lauren Consenza.
• Special Musical Performance: Enjoy a “meet and greet” and live musical performance pop band AJR.
• Mall-Wide Discount Offers & Samples: Play free interactive games, watch a sneak peek of Fox’s new fall series RED BAND SOCIETY, get up-close and personal product demonstrations and walk away with free giveaways from St. Ives, Simple, Q-tips and Coca-Cola. Attendees can also pick up a SWAG bag at the registration table filled with other goodies and offers (while supplies last).

“We are thrilled to once again be collaborating with Simon during the all-important back-to-school shopping season,” said Teen Vogue Vice President and Publisher, Jason Wagenheim. “Through this alliance, we’re able to bring relevant and authentic fashion content to Simon.com and into consumers’ everyday mall experience—starting with Teen Vogue‘s Back-To-School Saturdays, and with much more to come. Simon’s ‘ABC’s of Style’ events are really the perfect complement to our BTSS initiative and we’re looking forward to bringing the excitement to many Simon shopping centers nationwide throughout the month of August.”

In addition to offering on-mall events, Simon will launch several digital-focused back-to-school elements that give students and their families the tools to gear up for school and stay connected to Oxford Valley Mall.

Simon’s ABC’s of Style events are presented by Unilever brands St. Ives, Simple and Q-tips in association with Coca-Cola and Fox’s new fall series RED BAND SOCIETY. The ABC’s of Style are a special feature of Simon’s broader collaboration with Teen Vogue on their “Back-To-School Saturdays” initiative, occurring at shopping centers throughout the month of August.

For more information about Simon malls ABC’s of Style events, visit www.oxfordvalleymall.com.