Simply having a website is no longer a way for businesses to stand out from the crowd. Having a good website is. But its much more than having a website. These days, clients are demanding more functionality and better results than what a simple website can offer. They want a website with business functionality that fulfills real business goals like client-attracting and lead generation. Websites that aren't appealing or are difficult to navigate can end up doing more harm than good. Based on years of experience working with small businesses, Marden Web Design, which provides users with easy ways to update their own websites, knows exactly what businesses need — and don't need — when it comes to their online presence.
To help others, Marden Web Design has developed a list of mistakes business owners should avoid when launching their website, including:
· Too many clicks: Traditional websites ask people to "click around," but clicking is the most unnatural experience to the human brain. Every click requires the page to refresh, leaving the audience with a complete white screen for half a second.
Find out what's happening in Lower Morelandfor free with the latest updates from Patch.
· Not easily updated: Businesses that have to pay an outside company to update their website will end up spending a fortune and may even be left without access to important files. It is important for businesses to have a way to update the site without having any technical knowledge.
· Not mobile friendly: Websites should not only be accessible on mobile devices, but also offer a completely different and beautiful experience. AKA “Responsive Design”.
Find out what's happening in Lower Morelandfor free with the latest updates from Patch.
· Complicated wording: Most business websites don't explain what they actually do in a simple way. Too much information is boring and time-consuming. Encourage people to take action and click through quickly, using clear wording that's not confusing.
· Too much content: A screen filled with text might make a website look "full," but it's not easy on the eyes. Have a few bullet points that get the message across, and pair that up with multimedia content.
Marden Web Design | info@mardenwebdesign.com | 888-569-5501
