Pizzeria With 20-Tap 'Beer Wall' Opens Monday In Wrightstown

WRIGHTSTOWN TOWNSHIP, PA — A new pizzeria taking the place of the former Adriana's Little Italy is opening its doors in less than a week.

On Monday, June 10, Vince's Pizza will debut, bringing its famous Philly recipe to a location on Rt. 413 in Wrightstown Township. In addition to pizza, the eatery will feature a fun concept new to the area: a self-serve beer wall complete with 20 taps.

The restaurant will open at 4 p.m. on June 10. Regular hours will be: Sunday through Thursday from 4 to 10 p.m.; on Friday and Saturday the restaurant will be open from 4 to 11 p.m.

RELATED: Adrianna's Little Italy In Wrightstown Closes

The business is owned by local residents Heather and Ed Murray, whose family is behind the original Vince's Pizza in Northeast Philadelphia.

The original recipe of Vince’s Pizzeria dates to 1946, when Charlie Yachovetti started selling pizza on cardboard wrapped in brown paper out of his row home at the corner of Goodman and Rising Sun Avenue in North Philadelphia, Heather explains.

Here's more about the history of the pizzeria, according to the owner:

Charlie retired in 1959 and his children Viola (Vince Rota), Angelo Yachovetti (Margaret), Lucy (Bill Rieger) and their spouses open Charlies Pizzeria at 4300 Roosevelt Blvd. They have enjoyed tremendous success at this location and are still in operation today. In 1988 Vince, Viola, Angelo and Margaret decided it was time to retire and sold their shares of the business to Bill and Lucy. In May of 1988, the children of Vince and Viola decided to carry on the tradition and opened Vince's Pizzeria on Grant Avenue in Northeast Philadelphia, which is still in operation today.

"Vince’s Pizzeria is regarded and has been featured as one of the best pizzas in Philadelphia and people travel miles and wait for hours just to have a taste," Heather said.

While she and her husband are the sole owners of the new location in Wrightstown, they've sought guidance from Ed's parents, the owners of Vince's Pizzeria in Northeast Philadelphia. The menu will be the same, with the addition of a few pies and salads served family style, she said.

Now about that self-serve beer wall: The concept is popular on the West Coast, and just starting to make its way to the East Coast, Heather explains.

Vince's will feature a wall of 20 taps at its Wrightstown eatery. Patrons can pour their own beer, and pay by the ounce with a coded card. "We will feature a diverse selection of craft beers, microbrews, wine, ciders and specialty beer that has never been more popular," she said.

The beer wall selections will change weekly.

The wall will look similar to this:

The atmosphere will be family-friendly, Heather said, noting the couple has four children of their own.

Here is a look at some of the menu offerings:

Classic: Vince’s signature plain pie. Slices of mozzarella baked into a thin flakey crust with our secret sauce on top. Lightly sprinkled with grated cheese and olive oil.

Funghi: Thin white pie with mixed exotic mushrooms, a mix of shredded mozzarella and gorgonzola cheese, sprinkled with rich white truffle oil.

Florentino: Thin white pie with fresh shredded mozzarella olive oil, garlic and fresh chopped spinach (onion optional but recommended).

PAG: Thin white pizza with very thin slices of pear, shredded mozzarella, gorgonzola crumbles, fresh arugula, and white truffle oil.

The Steak and Hot: Just like it sounds. The Classic Pie with Philly cheesesteak and banana peppers.

The Pig: The Classic Pie with spicy pepperoni, prosciutto and sausage

The menu will also feature salads and stromboli.