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The Myth of McDonaldization: Globalization and Culture in a Japanese Community, 1961-2014
Observe more than half a century of change in Japan through photographs and stories as Dr. Keith Brown discusses globalization and culture.
Dr. Keith Brown has been traveling to Mizusawa, a town in Iwate Prefecture, northeastern Japan, for 53 years.
Dr. Brown has captured the emergence of car culture and the evolution of agriculture from labor-intensive hand cultivated rice to capital-intensive highly mechanized agriculture. As in America, “Main Street” in the center of town has hollowed out as suburban big box stores have overtaken small shops.
But what does that mean for the lives of the farmers there? Has this Japanese town been “McDonaldized?”
Dr. L. Keith Brown is Professor of Anthropology and UCIS Research Professor Emeritus at the University of Pittsburgh. Dr. Brown served as Chairman of the Department of Anthropology, and for twelve years as Director of Asian Studies and the National Resource Center in East Asian Studies. In 1995 he received the Order of the Sacred Treasure, Gold Rays with Neck Ribbon, an Imperial award from the Japanese government for “outstanding contributions to furthering Japanese Studies and promoting academic exchange between Japan and the United States.”
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Join the JASP for this free evening at the USX Building Room 33C12 from 6:00 - 7:30 p.m., January 29, 2015. Light hors d’oeuvres and beverages will be provided. Space is limited so please register by January 23.