Eat A Hershey's Chocolate Bar, Share An Emoji

For the first time in The Hershey Company's 125-year history, its iconic chocolate bar is getting a modern day makeover. The Hershey, Pennsylvania-based candy company has announced it is replacing the design on its popular milk chocolate bar with 25 popular emojis.

The candy maker says the new Hershey's Milk Chocolate Emoji Bars will feature 25 of the most popular emojis across six different packaging designs, all meant to be collected, shared and of course eaten.

Hershey's says fans of the chocolate bars may wonder which emojis made the cut to appear
on the surface design of the candy. The company says each emoji was carefully selected by parents and children alike to feature the meaning that would help spark a conversation. Research showed that 87-percent of the kids agreed that the new Hershey's Emoji Bar is something they would want to share with others.

In announcing the design change, Kriston Ohm, senior manager for Hershey's, says the chocolate bars were made to be shared with others noting “that by adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a
connection with someone new.”

A smiley face, thumbs-up and clapping hands are among the symbols gracing the top of the chocolate bars.

The new limited time bars are set to hit stores nationwide this summer in both the standard and snack size bars and will also be available in the run up to back-to-school, while supplies last. They will be available in standard 1.55-ounce bars for a suggested retail price of ninety-nine cents or in 9.45-ounce snack bags for $4.09.

The Hershey Company is celebrating its 125th anniversary in 2019.