Business & Tech

TikTok Sensation Crumbl Cookies Opening 1st Pittsburgh Location

The wildly popular cookie chain is expanding to the Pittsburgh area.

(Crumbl Cookies)

MONROEVILLE, PA — Crumbl Cookies, which has taken social media by storm with its TikTok videos and pink packaging, will soon open its first Pittsburgh location. The cookie store is coming to the Miracle Mile Shopping Center in the former Liberty Travel location between Marshall's and the Eyeglass Store.

Crumbl Cookies focuses cookies rotated on a weekly basis and inspired by popular flavors, foods, and desserts. The bakery’s menu is anchored by fan favorites chocolate chip and chilled pink sugar.

Since launching in 2017, the brand's Instagram following grew to over a million followers. Since migrating to TikTok, Crumbl Cookies has added thousands of followers with each weekly cookie review. In the #crumblreview videos, TikTok creators sample each of the five weekly rotating cookies, and rank them on a 1-10 scale for their audiences.

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The social media strategy has led to the chain's growth to 215 locations in 26 states.
“We can’t wait to bring our Crumbl Cookies to the ‘Burgh,” Cambria Zebley, owner-operator at Crumbl said in a news release. “We’ve been expanding our footprint in the northeast for some time now and the rich history of Pittsburgh combined with an awesome food scene made it the

perfect home.”

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An opening date for the bakery has not been announced.

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