New Balance Comes to Wayne

New Balance announces the opening of its first new prototype store on Philadelphia’s Main Line in Wayne, PA.

Celebrating the global brand’s past, present and future, New Balance proudly highlights its century-plus heritage and legacy of product innovation and quality.

The store is located at The Town Center at Wayne, 200 West Lancaster Avenue and features New Balance’s new store design, known as “Heritage”.  This design which mixes nostalgia with modern merchandising pays homage to the storied 105 year history of New Balance.

“We are excited to open this signature store in Wayne, which pays tribute to our proud heritage and spirit” says Bill Anderson , chief executive officer  of the New Balance organization in the Philadelphia Area.  

The Ultimate Brand Experience

The store stocks only New Balance branded merchandise. The New Balance athletic apparel nicely complements the wide assortment of athletic shoes.  The store is purposefully cross-merchandised to offer head-to-toe New Balance fashion.

Dedicated trained Procare Fit Specialists are assisted by the patented computerized “Fit Print System”. This state of the art system measures and analyzes static foot prints, and displays the pressure points and arch characteristics of each foot.  The Procare specialists then expertly fit all adult sizes from 5AA thru 18 6E.

A full offering of kids’ shoes rounds out the store’s assortment.

Locally owned and operated-New Balance Store in Wayne is open Monday thru Saturday from 10:00 – 7:00 and on Sundays from 10 – 6.  For more information contact the store at 610.225.6007.

 About New Balance

New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. A significant portion of their North American footwear shipments are produced at five New England facilities.