At-Cost Cafe

INVESTMENT MANAGER VANGUARD’S AT-COST CAFÉ TO TOUR PHILADELPHIA TO PROVIDE PREMIUM COFFEE FOR 28¢ A CUP—1/5 AVERAGE PRICE 

Analogy to show how Philadelphians can keep more of their investment returns by paying less for the investments

WHO:            

Vanguard is one of the world’s largest investment managers. As a client-owned company, Vanguard provides its services at cost to Vanguard funds and ETFs (exchange traded funds), charging investors less than 1/5 the industry average*.

WHAT:          

The Vanguard At-Cost Cafe truck is selling premium coffee for about 1/5 the average price. Come out to see Philadelphians line up to experience the connection between a 28¢ cup of coffee and the Vanguard at-cost advantage.

WHEN:          

March 23, 2012

WHERE:      

JFK " Love" Park -–- N.16th and John F. Kennedy Blvd.

TIME:             

7:00 am – 3:00 pm

WHY:             

Would you pay $45 for a cheesesteak from Pat’s, approximately 5 times more than the normal price?

As a part of Vanguard’s ongoing effort to educate investors on the impact of investment costs, the At-Cost Café will be touring select cities to demonstrate how investors can save thousands of dollars simply by paying attention to the price tag on their investments.

For more information about the At-Cost Café, please visit Vanguarding.is/at-cost