Business & Tech

NKOTB's Jordan Knight to Convert his Cranston Gym into a Retro Fitness

Fit World in Cranston will become a Retro Fitness after the New Kids On The Block member and businessman signed a franchise agreement.

Believe it or not, the 1980s was actually quite a while ago, so things that were cool back then can be classified as β€œretro.”

Which brings us to this new business deal in which a company with β€œRetro” in its name might have just found the perfect new franchisee to carry its brand β€” New Kids On the Block Frontman and businessman Jordan Knight.

Knight, a 1980s heartthrob and poster boy for teens and tweens with huge Aqua-Net bangs, is now a father of two boys, a husband and a gym owner in Cranston since 1995. In 2008, he rebranded his gym to Fit World and moved it to 30 Kenney Drive. And now, he’s converting Fit World once again after signing a franchise agreement with fast-growing fitness chain Retro Fitness.

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β€œI wanted to revitalize my club with a fresh, new vibe, but knew I couldn’t do it on my own. I needed the backing of a franchise with a wealth of industry experience to support my plans for Fit World,” Knight said. β€œRetro Fitness has the expertise and proven business model I’m looking for to take my gym the next level. Their concept aligns with the vision I had in mind for Fit World’s future, and the passion driving the brand’s growth is incredible.”

Retro Fitness offers a fixed low price of $19 or $29 (if you want tanning, group classes and access to the children’s playroom). And by signing on with the franchise, Knight’s gym will get brand amenities like the Retro Theater, which swaps the seats with cardio equipment and the Retro Blends Smoothie Bar.

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Renovations will begin soon, according to a company release, and the gym will be rebranded to the franchise’s signature red and yellow scheme. Work should be completed by this spring.

β€œOur franchise system is made up of an eclectic group of people, from Wall Street investors and professional athletes to those simply looking for a new direction in their careers, but an award winning, singer and performer is a first for our brand,” stated Retro Fitness CEO and founder Eric Casaburi. β€œWe’re super pumped to have Jordan join our team. His drive and commitment to his gym and musical career are proof that he has what it takes to be successful in our franchise. He’s got a great foundation with Fit World, and we’re confident that bringing Retro Fitness into the club will considerably increase the value for him and members alike.”

Knight said that he plans to continue growing the Retro Fitness brand with new locations in Massachusetts. The company has indicated that it plans to open 200 gyms over the next two years in major markets in the U.S. It currently has 120 gyms in 15 states.

When he’s not managing his fitness business, Knight can often be found getting in a solid workout at his gym. He needs to stay in shape since NKOTB reunited in 2008 and began touring and releasing new albums in addition to his solo work and appearances, including his 2014 teaming up with Nick Carter, performing as Nick & Knight.


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