What is Video Marketing?
Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service.
Video marketing has become the preferred marketing platform for small business owners on a shoestring marketing budget. With video marketing, you can create interesting commercials, product demonstrations, talent examples and branding and run these commercials on websites and in social media that have millions of viewers. For free!
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Let me give you five statistics to prove my point.
89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
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Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
It is a known fact in marketing that the average potential customer’s attention span is short. An interesting video will keep them engaged and absorbed in your marketing message.
Many business owners don’t understand that the production of a professional video for marketing purposes is simple, fast and inexpensive. Thus, most small business owners don’t take advantage of this incredible marketing opportunity. We have found that most of these small businesses continue to struggle to gain exposure in the competitive world of marketing.
At The I.C.E. Agency, we create all types of video marketing products from Whiteboard video animation to small business commercials to amazing product specific videos designed to drive traffic and sales. Once your video is created, it can be placed in dozens of sites to promote your small business.
If your business is ready to break into video marketing, consider The I.C.E. Agency. We have a full video and photo production studio. We provide in-house editing and a full marketing team to help you grow your business.
It’s time to consider video marketing!
