Float Fest Had $12.3M Economic Impact In Travis, Other Counties

AUSTIN, TEXAS — Talk about your liquid assets: A newly released economic impact study found that Float Fest, the only festival in the world combining the Texas tradition of floating the river and live music, found the event generated a $12.3 million impact on the region.

Staged in San Marcos, Texas, just outside San Antonio, the study by Angelou Economics analyzed festival operations and attendee expenditures in Travis, Guadalupe and Hays counties. Among the study's highlights:

• Float Fest generated an estimated $12.3 million total economic impact for San Marcos and the surrounding region.

• Float Fest attendees occupied an estimated 46 percent of hotel rooms available in San Marcos.
• The festival is responsible for an estimated 119 full-time job equivalents.
• It is estimated that more than $4.2 million in labor income was paid to employees as a result of Float Fest.
• The state of Texas collected an estimated $621,200 in sales tax revenues, while Guadalupe County collected an estimated $49,500.

“We were thrilled with the study’s findings and seeing how much we are truly impacting our community,” said Marcus Federman, founder of Float Fest. “We love the San Marcos community and happy to see we are a positive impact in the region.”

Angelou Economics, the firm who completed the 2018 Float Fest Economic Impact Study, has earned a reputation for candidly assessing current economic realities and identifying opportunities. The company has completed similar case studies for ACL Music Festival, Lollapalooza Music Festival, University of Texas Athletics, Governors Ball Music Festival, and the National Entrepreneur Center.

In addition to the festival’s economic impact, organizers noted, Float Fest is also committed to minimizing any negative environmental impact on the region through its river cleanup project, Keep the River Clean. Through partnerships with local businesses, volunteers, and employees, Keep the River Clean encourages guests to float responsibly and assist with trash pick-up, as well as providing a deep river clean up. More information on Float Fest’s Keep the River Clean project can be found at www.keeptheriverclean.com.
For more information on Float Fest, visit:

WEBSITE:www.floatfest.net

FACEBOOK:www.facebook.com/floatfestival

TWITTER:www.twitter.com/floatfest

INSTAGRAM:www.instagram.com/floatfest

Event Hashtag: #ThisIsFloatFest

ABOUT FLOAT FEST

Float Fest, the only festival in the world to combine the Texas tradition of floating the river and live music, is a San Marcos-based summer music festival that began in 2014. Founded by Marcus Federman, the outdoor two-day music festival takes place at Cool River Ranch, hosts thousands of music fans from all over the world each festival day, and offers camping and tubing amenities along the San Marcos river. Float Fest has welcomed a wide range of national artists, including Weezer, Tame Impala, Snoop Dogg, Lil Wayne, Cage The Elephant, and more. For more information on Float Fest, please visit www.floatfest.net.

Float Fest also organizes a river cleanup project, Keep the River Clean, which includes cleaning up the river before, during, and after the festival with divers and boats to ensure a safe and clean zone. For more information on Keep the River Clean, please visit www.keeptheriverclean.com.

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