Germany-Based Aldi Grocery Store Chain To Open Pflugerville Site On Nov. 2

PFLUGERVILLE, TX — Officials of Aldi, the Germany-based grocery store chain, have scheduled the grand opening of their Pflugerville store on Nov. 2, it was announced on Monday.

The Pflugerville store is part of the aggressive $3.4 billion investment plan Aldi officials recently announced to expand to 2,500 stores nationwide by the end of 2022. ALDI currently has more than 1,600 stores in 35 states, serving more than 40 million customers each month.

Located at 1415 FM 685 Rd., the Pflugerville store is the first Austin-area location for the company, officials said. To celebrate the opening, Aldi officials will host a ribbon-cutting ceremony at 8:25 a.m. on Thursday, Nov. 2 to which members of the public are invited to attend. Following the ceremony, the first 100 customers will receive a golden ticket, each containing Aldi gift cards of various amounts.

Customers also will be able to tours the store at the grand opening, as well as sample Aldi exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI offers a wide variety of fruits and vegetables, including several organic produce items.

“We’re thrilled to join the Pflugerville community and offer customers the benefits of the ALDI shopping experience," . Our high-quality products and everyday low prices make for a combination our competitors just can’t match,” Karla Waddleton, Rosenberg division vice president for ALDI, said in a prepared statement. "Our stores are simple to navigate, so it’s easy for shoppers to get in, get what they need and continue on with their day knowing they left with a shopping cart full of groceries that fit their lifestyle and save them money.”

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Thanks to input from customers, the Pflugerville store presents a new look, offering a modern and convenient shopping experience, officials said. Some of these dynamics include a focus on fresh items, including more robust produce, dairy and bakery sections and more room for customers’ favorite products, according to company officials. The store also will feature a modern design, open ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials, energy-saving refrigeration and LED lighting, officials said.

Aldi offers a wide range of premium groceries at prices up to 50 percent less than the competitors, officials said. In the last few years, the company has added a number of new product lines that have quickly become customer favorites including a growing organic selection, USDA Choice meats, the liveGfree gluten-free product line, the SimplyNature line of products free from over 125 artificial ingredients and preservatives and the Never Any! line of meats free from antibiotics, added hormones and animal by-products, officials added.

To better serve customers and their growing families, Aldi now carries a full line of baby products, Little Journey, which offers customers award-winning diapers, wipes, training pants, formula, organic food and snacks, according to officials.

"All Aldi exclusive brand food products are free of added MSG, certified synthetic colors and partially hydrogenated oils, and since more than 90 percent of the products available are under Aldi exclusive brands, shoppers can feel good about the food they buy at Aldi," officials said in a news release. "Plus, Aldi ensures its exclusive brands meet or exceed the national brands on taste and quality by conducting rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer doesn’t like an ALDI exclusive brand food, ALDI will give them their money back and replace the product."

Additionally, company officials said its stores continue to provide ALDI Finds: premium food and household products that are only in stores for a limited time. ALDI Finds vary week to week and themes usually match the season. Information can be found on aldi.us and in weekly ALDI ads.

"ALDI saves customers money by cutting overhead costs through smart practices, such as an innovative cart system: ALDI shoppers insert a quarter to release a cart from the corral and receive the quarter back upon the cart’s return," officials explained in detailing their unique business model. "Other cost-saving practices include a smaller store footprint, open carton displays and encouraging customers to bring their own shopping bags."

Aldi stores keep stores open during prime shopping times. The new Pflugerville location will be open from 9 a.m. to 9 p.m. Monday through Sunday. All ALDI stores nationwide accept Visa, MasterCard, Discover and American Express.

Ahead of the local opening, the company staged a handful of job fairs to fill its positions. As part of its accelerated growth and expansion across the U.S., Aldi plans to add 25,000 new jobs in stores, warehouses and offices, officials noted. Aldi recently was named to Forbes’ list of America’s Best Large Employers and offers employees generous wages and benefits that are higher than the national average for the retail industry. Aldi staff working at least 25 hours per week receive full health insurance benefits and dental coverage, and all ALDI employees are invited to participate in the 401(k) program, officials noted.

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>>> Images provided by Aldi