Burger King Explains Net Neutrality Repeal In Hilarious Ad

If you want to understand the effect of the end of net neutrality, buy a hamburger. Burger King has launched a hilarious and thought-provoking ad about the Trump administration’s decision to repeal the Obama-era rules equalizing internet access. The new rules approved by the Federal Communications Commission could allow companies to throttle the speed of delivery of some websites and speed up others. What if that happened when you ordered a fast-food meal?

Burger King figured that people are confused about what the rules changes mean, so the company used its signature sandwich, the Whopper, as a metaphor. The menu board offered different pricing for MBPS — megabytes per second in the internet world, changed to “making burgers per second” in the ad that features real customers’ reactions.

Hold on to your sides. The interactions between real customers and employees will split them wide open.

Here’s the premise, as one employee explains it: “Burger King Corporation believes they can sell more and make more money selling their chicken sandwiches and chicken fries, so they’re slowing down the access to the Whopper.”

“So, if we want a Whopper now, we have to pay $26?” a woman sarcastically asks as her meal companion rolls her eyes.

“The sandwich is ready now,” an employee explains in another clip. “I’m just not allowed to actually give it to you.”

Later, the employee says, “You can have the bag and I can put it in the bag in 42 seconds.”

“This is the worst thing I have ever heard of,” one customer complains loudly. “This is a bad dream, bro. I just want a (expletive) burger. A burger.”

“Whopper neutrality has been repealed,” an employee explains. “They voted on it.”

Customers later said they didn’t expect to have their eyes opened about the repeal of net neutrality by ordering a sandwich.

“The Whopper actually taught me about net neutrality,” one of the customers taken in said. “It’s stupid, but true.”

Burger King previously took on bullying in an ad released in October, National Bullying Prevention Month, that illustrated the conspiracy of silence that often surrounds kids who are bullied.

Like the net neutrality ad, the three-minute video was secretly filmed at an undisclosed Burger king location. It shows real customers' reactions both as a bunch of bullies harass a high school junior, all played by actors, and when they receive a Whopper Jr. sandwich that has been "bullied."

The video illustrates the real pain experienced by kids who are bullied — about 30 percent of students worldwide are targets of bullying and cyberbullying, according to statistics — when no one stands up to defend them. And, with a few exceptions, that's what happened in Burger King's social experiment.

See Also
Burger King Confronts Bullying In Brilliant Way
FCC Votes To Repeal Net Neutrality

Image and video via Burger King’s YouTube channel