Business & Tech

Neiman Marcus Drops Ivanka Trump Jewelry

Neiman Marcus is the second major retailer to drop Ivanka Trump's products.

Luxury retailer Neiman Marcus has dropped Ivanka Trump's jewelry line, becoming the second major retailer to drop Trump's products.

"Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both," Neiman Marcus said in a statement sent to Racked.

Nordstrom announced last week that it would no longer carry the brand, citing its "performance." Nordstrom carries shoes from Ivanka Trump's brand, which are licensed by Marc Fisher footwear. Asked by a customer on Twitter whether the company would carry the brand next season, Nordstrom said it makes those decisions "season by season."

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The decision to drop the brand comes amid a campaign called #GrabYourWallet that encourages customers to boycott retailers that might be associated with President Trump and his family.

Trump faced criticism when her company sent out an email promoting a nearly $11,000 bracelet she wore during a November appearance on "60 Minutes." An auction immediately after the election offering coffee with Trump was cancelled due to ethics concerns.

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In a highly political climate, more and more businesses are being forced to take a stand for civil rights. That sentiment was visible during the Super Bowl where many of the ads referenced the promise of America and its welcoming attitude.

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