They’re infamous and almost all moms have said them at one time or another. And there’s a reason most moms have uttered these clichés; they’re true. To celebrate Mother’s Day, here are our top 5 “momisms” and what they can teach us about succeeding in marketing:
Momism #1: How do you know you don’t like it if you haven’t tried it?
This was usually said at the dinner table and involved a strange looking vegetable. The point: Don’t knock it until you’ve tried it.
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Lesson for marketing: Be willing to try something you’ve never tried before. Don’t shoot down an idea without exploring it.
Momism #2: If your friends jumped off a cliff, would you do it, too?
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The point: Just because everyone else is doing something doesn’t mean you should. Don’t be afraid to choose your own path.
Lesson for marketing: Originality is crucial to being a market leader. Don’t be a trend watcher; be a trendsetter!
Momism #3: Because I said so.
The point: My word is good enough.
Lesson for marketing: Become an expert. Build a reputation of trust with clients and their target audiences. Make sure your clients know they can rely on your judgment.
Momism #4: You can do anything you put your mind to.
The point: The possibilities are only limited by what you can dream and are willing to work for.
Lesson for marketing: Marketing is a tough business. This philosophy can get you through setbacks, bumps in the road, and all-out failures.
And finally, Momism #5: Wear clean underwear, in case you’re in an accident.
The point: Always be prepared. Plan ahead.
Lesson for marketing: Always have a Plan B. Prepare for all contingencies. Be able to tweak your campaign based on real-time results.
So, to all the moms out there, thank you! Even though we rolled our eyes, your message came through loud and clear.
Tell us your favorite momism!
Anne Vogel, Writer/Editor
ECU Communications
