Sweet Frog Comes to Burke

Rick Jeffreys was waiting for the contractors inside the half-completed build out of his new store in the Burke Village Center.

The co-owner of the franchise, a self-service frozen yogurt shop, hopes to open his Burke store within weeks, but it is dependent on the contractors finishing the work.

"This is the curved wall on which will be located the 16 different flavors from which to choose," he told Burke Patch.

Rick and his wife Barbara Jeffreys have operated sign shops and gift shops in different malls in Virginia for 19 years, but were looking for something different. 

"I met Sweet Frog owner Derek Cha and we had a good rapport," Rick said.  "Barbara and I decided to go with his franchise [as co-owners]."

Customers choose from the bank of flavors, then move to the dry bar and sweet bar, where they can add toppings before weighing their creation and paying. 

Cha opened his first store almost three years ago in Richmond.  There are now 60 stores in the United States, including Northern Virginia locations in Alexandria, Lorton, Fairfax and Manassas.

"When I first drove into Burke, I knew it was the perfect place for my store," Rick said.  "It has a small town feel in a big city.  It's very clean, and I like it." Rick is a Danville native who attended the University of Virginia and now lives in Richmond. "My wife asked me if I now want to move to Burke, I like it so much" he laughed.

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