Toys R Us and Babies R Us Becoming One

From June 29 to July 1, Toys R Us at 3101 Plank Rd. will be celebrating its grand re-opening and merger with Babies R Us with giveaways, kid-friendly events and costumed characters.

The redesign of this store represents an ongoing strategy of merging the two brands under one roof.

“Whether parents are shopping for board games and electronics for older kids or diapers and formula for babies, they’ll find everything they are looking for conveniently under one roof,” said Jerry Storch, chairman and CEO of Toys R Us, Inc. “We look forward to providing new and expectant parents with an incredible product selection and the popular Babies R Us Registry, while rewarding our loyal Toys R Us customers in Fredericksburg with an enhanced shopping experience where we can present the best of both brands.”

This merge strategy started in 2006 using a side-by-side store format. By 2007, the company was constructing new stores using this format, varying in size from 30,000 square feet to 64,000 square feet. There are more than 180 of these stores in the United States.

The Fredericksburg-area store also kept the environment in mind when refurbishing the store. These features include:

• A state-of-the-art Energy Management System (EMS) that monitors environmental conditions and adjusts temperature, lighting and carbon dioxide levels throughout the store in order to utilize natural light and reduce energy consumption.
• Energy-efficient Light Emitting Diode (LED) fixtures in outdoor signage instead of florescent signage, which increase energy savings and reduce toxic materials and maintenance costs.  
• White reflective roof that significantly reduces the amount of heat absorbed by the building which, in turn, reduces the building’s energy requirement for cooling.
• Low-flow water closets and urinals and automatic faucets and flush valves, which conserve water.

• High efficiency automatic hand dryers that use 80 percent less energy than standard hand dryers while eliminating the need for paper towel products and therefore lessen the impact on landfills

• A cardboard baler that facilitates recycling and reduces the impact on landfills

• Low Volatile Organic Compound (VOC) paint and floor adhesive are used during construction because they produce little odor during application and no lingering odor once cured
• A vestibule entry way system reduces the amount of outside contaminants being tracked into the store interior, while helping to increase indoor air quality