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Neighbor News

AT&T's IT CAN WAIT Tour Stops in Leesburg on Sunday, August 6

Virtual Reality Experience Illustrates the Dangers of Smartphone Distracted Driving

As part of a nationwide tour to remind drivers to keep their eyes on the road, not on their phones, AT&T’s 2017 IT CAN WAIT tour will stop at the Leesburg Mall AT&T Store, Sunday, August 6th. This stop is among 300 taking place nationwide this year.

AT&T Store – Leesburg

1604 Village Mkt Blvd SE Suite 100

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Leesburg, VA 20175

The company’s unique virtual reality experience will be on site from 12-4pm, allowing individuals to safely experience what can happen when they take their eyes off the road to look at their phones. AT&T uses events like this to help drive home the dangers of using a smartphone while driving.

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IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones because distracted driving is never OK. The campaign began with a focus on not texting and driving, but it has now expanded to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:

  • Identified that 95% of drivers disapprove of distracted driving, yet 71% engage in smartphone activities while driving.
  • Inspired around 19 million pledges to not drive distracted
  • Worked with departments of transportation on research that suggests a correlation between IT CAN WAIT campaign activities and a reduction in crashes

Come experience the virtual reality with IT CAN WAIT and remember, distracted driving is never OK.

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