Research on Eyes and Buys

The dictum “location, location, location” applies not just to where stores are located, but also to where goods are placed on shelves within stores. 

Because people’s eyes move within a certain predictable range, from slightly above eye level down to about knee level, stores often put the smallest and most important or profitable goods on store shelves in that eye range, and the largest or least profitable goods on shelves above or below that range.

This fact is drawn from consumer researcher Paco Underhill’s bestselling book, Why We Buy.  Learn more about the science of shopping by taking Learning Life’s five-question quiz on the topic at:

http://letlearninglive.org/quiz/science-of-shopping/

Learning Life is a fiscally sponsored program of United Charitable Programs, a 501(c)(3) public charity.  Learning Life’s mission is to inform and empower more people by spreading knowledge on the surfaces of everyday life.  Learn more about Learning Life at our website: http://letlearninglive.org/.