Wisconsin Campaign Video Features Live Breastfeeding Mom: Watch

MADISON – In the first-ever political campaign ad of its kind, Wisconsin Democratic candidate for governor Kelda Roys gets right to the point — or should we say right to the nipple.

In the campaign video which was released Tuesday, Roys breastfeeds her infant daughter while talking about her work to ban the toxic chemical BPA that is used to make baby bottles and sippy cups.

In the video, which you can see for yourself below, she starts her talk about her work to ban Bisphenol A when she was a state representative. In the middle of her talk, her husband Dan hands over her daughter for an in-commercial feeding.

“That’s what wrong with politics today. Are we taking our orders from people or are we taking them from chemical corporations that don’t care at all about what people need?" she says in her campaign ad. "We were still able, by working across the aisle, pass a bill to ban BPA.”

Roys, 38, represented Wisconsin's 81st Assembly District from 2008 until 2013, and during the 2011-2013 session, served as Minority Caucus Chair. Wisconsin's 81st serves an area just northwest of Madison.

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Roys attended New York University where she received a B.A. magna cum laude in 2000. After law school, she served for four years as the executive director of NARAL Pro-Choice Wisconsin.

Roys describes herself as a lifelong advocate for women and children. Currently, she is the CEO and Founder of OpenHomes, a real estate startup that has grown to serve residents in 41 Wisconsin counties.

Wisconsin's 2018 partisan primary, which includes the state's gubernatorial race, will be held Tuesday, Aug. 14. Over that time, Roys is working to distinguish herself among a full slate of Democratic hopefuls.

Others who are in the running for the Democratic nomination include Tony Evers, Wisconsin State Superintendent of Public Instruction, Mahlon Mitchell, President of the Professional Fire Fighters of Wisconsin and 2012 Lieutenant Governor nominee, Madison Mayor Paul Soglin and State Senate and 2012 gubernatorial candidate Kathleen Vinehout.

Image Via Kelda Roys For Governor