Say Aloha! Bad Ass Coffee of Hawaii Debuts in Gulf Shores, Marking 4th Location Along the Panhandle

GULF SHORES, Alabama (June 9, 2026) –Bad Ass Coffee of Hawaii, a renowned coffee franchise celebrated for its premium Hawaiian coffees, strong community connections, adventurous spirit, and vibrant café experience is opening the doors to its newest location in Gulf Shores on June 19. Located at 520 West Beach Blvd, the new location will offer handcrafted coffees with a kick, branded merchandise, and a craveable food menu with a Hawaiian twist.

To celebrate the grand opening, guests can enjoy a variety of activities and giveaways throughout opening day, including complimentary Bad Ass dog bandanas, a gift basket giveaway featuring Bad Ass merchandise and coffee, and a “spin the wheel” promotion with chances to win drinks, merchandise, and coupons. Attendees can also relax and enjoy the outdoor seating area, complete with Corn Hole games for the community to enjoy.

Bad Ass Coffee in Gulf Shores is being brought to the area by AWA Investments, a multi-unit, multi-brand franchise group and the largest investor in Royal Aloha Coffee Company, the parent company of Bad Ass Coffee. Co-owned by Tom Wylie, President and Chief Operating Officer of Bad Ass Coffee, AWA Investments is leading a 10-unit development agreement across the Alabama Gulf Coast and Florida Panhandle, expanding the brand’s footprint along the shoreline between Gulf Shores and Panama City Beach.

Wylie said he was drawn to the Gulf Shores area and saw it as a strong fit for expanding the brand’s coastal presence, with many AWA locations positioned near beaches and waterfront destinations to serve both residents and visitors. The Gulf Shores café will be locally operated by Dina Spath and JT Spath, who will oversee day-to-day operations and help bring the brand’s community-focused approach to life in the region.

“As we continue growing along the Gulf Coast, Gulf Shores stood out as a place where we could really bring the brand’s energy to life,” said Wylie. “It’s a community that embraces that coastal lifestyle, and we’re excited to be part of that everyday rhythm.”

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. Beyond premium Hawaiian coffees sourced from Kauai, Maui, and the famous Kona region of the Big Island, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise. Guests can enjoy an island-inspired escape from their everyday with nods to the brand’s Hawaiian roots.

Embracing an adventurous spirit, the brand’s name pays tribute to the stubborn and hardworking donkeys of the Big Island, named the “Bad Ass Ones” by the people of Kona for their courageous work carrying precious loads of coffee beans down the steep mountainside. The legend of those donkeys lives on today at Bad Ass Coffee, and the brand honors them by encouraging guests to “fuel their inner badass” every day.

Guests are invited to join ‘Ohana Rewards, Bad Ass Coffee of Hawaii’s loyalty program. New ‘Ohana Rewards members will receive $5 off and 89 Lei (points) after their first purchase as a member. Bad Ass Coffee of Hawaii – Gulf Shores is open from 6 a.m. – 5 p.m. 7 days a week.

For more information on Bad Ass Coffee of Hawaii in Gulf Shores please visit https://badasscoffee.com/, or call (251) 210-8381. For more information on Bad Ass Coffee of Hawaii franchise opportunities, visit badasscoffeefranchise.comor call 833-205-2224.

About Bad Ass Coffee of Hawaii®

Bad Ass Coffee of Hawaii was born on the Big Island of Hawai’i in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through 45-plus U.S. franchise locations – with 100+ additional shops in various stages of development. Today, Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular branded merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and will soon be available through grocery, hospitality, and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii.

*Source: 2026 Bad Ass Coffee of Hawaii Franchise Disclosure Document (FDD)

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Media Contact: Anna Florek, Fishman PR, aflorek@fishmanpr.com, (815) 708-2166