Local Couple Brings Entrepreneurial Dream to Life with Floor Coverings International®

SCOTTSDALE, Ariz. — After spending more than two decades building successful careers in corporate leadership, operations, sales, and customer service, husband-and-wife team Michael Willwerth and Nicole Monte are turning their lifelong dream of business ownership into reality with Floor Coverings International serving Central and North Scottsdale, DC Ranch, Grayhawk, Troon, Scottsdale Airpark, Desert Ridge, Paradise Valley, Arcadia, Biltmore, North Central Phoenix/Piestewa Peak, Sunnyslope and Northeast Phoenix.

For Michael and Nicole, launching their own business is more than a career move — it represents the culmination of years of hard work, leadership experience, and a shared vision to build something meaningful together while making a positive impact on their local community.

Before opening their franchise, Michael built a career spanning operations, logistics, hospitality, and customer-focused leadership roles. Most recently, he managed multi-site operations for a third-party Amazon Delivery Service Partner (DSP), overseeing more than 100 employees and a fleet of over 50 vehicles while working directly with Amazon corporate and support teams to maintain compliance, safety, and delivery performance standards. His experience managing fast-paced environments taught him how to lead teams, solve problems quickly, and deliver exceptional customer experiences under pressure.

“Over the years, I learned the importance of accountability, communication, and treating customers the way I would want my own family treated,” said Michael Willwerth. “Those same values apply directly to running a flooring business. Every homeowner deserves transparency, organization, and a team they can trust.”

Floor Coverings International is a unique flooring franchise that brings a Mobile Flooring Showroom^® directly to the customer’s home, allowing homeowners to view more than 3,000 flooring samples in the actual rooms where the flooring will be installed. The model eliminates the need for customers to visit multiple stores or make design decisions under harsh showroom lighting, offering instead a personalized, in-home consultation tailored to the homeowner’s style, lifestyle, budget, and long-term needs.

Nicole’s professional background complements Michael’s operational expertise perfectly. Throughout her corporate career, she advanced from sales roles into sales management and leadership positions, developing strong communication skills and a passion for relationship-building and customer care. “Throughout our careers, we both approached every role with an ownership mentality,” said Nicole Monte. “Eventually, we realized if we were going to continue investing this much energy and passion into a business, we wanted it to be something we were building for ourselves and our future together.”

Together, the couple brings a balanced partnership to their business. Nicole focuses on sales, customer communication, and relationship management, while Michael oversees operations, scheduling, organization, and project execution.

Their shared goal is to create a customer experience that feels highly personal and community-focused — one where homeowners feel supported throughout every step of the flooring process.

“We want customers to feel like they’re working with real people who genuinely care about their home, not just another company trying to close a sale,” Michael said. “Your home is personal, and we want the experience to reflect that.”

In addition to helping homeowners transform their spaces, Michael and Nicole are passionate about giving back locally — especially to animal rescue organizations. As devoted dog lovers, they hope to partner with local dog rescue groups and support adoption efforts throughout the community as their business grows. “Dogs have always been such a huge part of our lives,” Nicole said. “One of our biggest goals is to use our business to help support local rescues and organizations doing incredible work for animals in need.”

The couple is especially excited about current flooring trends that combine style, durability, and convenience for today’s homeowners. They point to the growing popularity of waterproof luxury vinyl, modern engineered hardwoods, and large-format tile products that provide both beauty and practicality.

They also believe the company’s in-home consultation model offers a major advantage for homeowners looking for a more personalized shopping experience. “People want convenience, transparency, and guidance,” said Michael. “Being able to bring flooring samples directly into someone’s home and help them see products in their actual lighting and space creates a much better experience than a traditional showroom-only approach.”

As they officially launch their business in the Scottsdale and Phoenix markets, Michael and Nicole say they are excited to combine their decades of corporate experience with their entrepreneurial spirit to build a company centered on trust, relationships, and community connection.

Reach Michael and Nicole at 602) 560-4722or visit https://floorcoveringsinternational.com/locations/us/az/northeast-phoenix/

About Floor Coverings International®

Floor Coverings International is the #1 flooring franchise in North America with over 300 locations between the U.S. and Canada. Known for its unique customer experience and Mobile Flooring Showroom®, the business model brings over 3000 flooring samples to the customer’s door. For more information, please go to www.floorcoveringsinternational.com.