17 Super Bowl Events To Attend In The Bay Area Prior To The Game

The Super Bowl is returning to the Bay Area Sunday, and the week leading up to the kickoff has a ton of events to get everyone fired up for the big game.

Super Bowl 60 is scheduled for Sunday, Feb. 8, 2026, at Levi's Stadium in Santa Clara.

However, the celebratory events and activities will kick off during the week preceding the game.

Here’s the list of events:

Fan Photo Opportunities

• Wed, Jan 21, 2026 Sun, Feb 8, 2026
• Harry Bridges Plaza (map)

For those looking for Super Bowl LX photo opportunities, two primary locations will be available: the area near Harry Bridges Plaza, directly across from the Ferry Terminal Building, and the Ferry Terminal Plaza, located at the intersection of Mission Street and The Embarcadero.

Beyond these main spots, large-format LX roman numerals are being installed throughout the region to greet residents and visitors, with high-profile installations planned for San Francisco International Airport (SFO), San Jose County Airport, Pier 39, the Capital Corridor (specifically the Emeryville transit station), various sites in the city of Santa Clara, and SFMOMA, which is also the location for the BAHC Super Bowl LX Innovation Summit.

Super Bowl Media Center

• Mon, Feb 2, 2026 - Sat, Feb 7, 2026
• Moscone Center (map)

The Moscone Center West Building will host the Super Bowl Media Center, which functions as the central hub for all official press conferences and media activities during Super Bowl Week. This facility will be the base for thousands of credentialed journalists, covering all types of media—broadcast, digital, radio, print, and social—as well as representatives from future Super Bowl and Draft host cities, league partners, and sponsors.

The Media Center is set to open on Sunday, February 2nd, and will be accessible to the media 24 hours a day, 7 days a week, until it closes on Monday, February 9th, following the Most Valuable Player recognition and the Super Bowl hand-off press conferences.

Super Bowl Opening Night Fueled by Gatorade

• Monday, February 2, 2026
• San Jose Convention Center (map)

Super Bowl Opening Night, fueled by Gatorade, officially kicks off the Super Bowl LX excitement at the San Jose Convention Center, inviting fans to a free, thrilling event to welcome the AFC and NFC champions upon their arrival.

This unique public appearance is the only opportunity for fans to hear directly from the Super Bowl players and coaches before the big game, featuring two back-to-back viewing sessions for the AFC and NFC champion appearances, allowing attendees to cheer on their conference team and immediately become part of the Super Bowl energy. Fans interested in attending must first download and register on the NFL OnePass app starting December 10, though entry will be granted on a first-come, first-served basis and is not guaranteed.

BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens and YBCA Forum

• Tue, Feb 3, 2026 - Sat, Feb 7, 2026
• Yerba Buena Gardens (map)

The BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens is a vibrant, community-focused "Best of the Bay" fan fest celebrating Bay Area culture and football. Admission is included with an NFL Super Bowl Experience ticket. The zone is open Tuesday through Friday from 3:00 PM to 10:00 PM and Saturday from 10:00 AM to 10:00 PM. Highlights include live music from local Bay Area DJs, interactive art and culture exhibits like the "Four Corners of the Bay" mural series, and various football-inspired activities such as Field Goal Kick/Darts, trivia, and Battle Dances with TURFinc.

Super Bowl Experience Presented by Jersey Mike’s

• Tue, Feb 3, 2026 - Sat, Feb 7, 2026
• Moscone Center (map)

The Super Bowl Experience presented by Jersey Mike’s is the NFL's family-friendly, immersive football festival held annually during Super Bowl Week at the Moscone Center. Attendees can meet current NFL players and Legends for autographs, purchase exclusive merchandise at the NFL Shop presented by Visa, and participate in interactive games and NFL FLAG clinics.

Highlights include taking photos with the Vince Lombardi Trophy, competing in a 40-yard dash against virtual NFL players on LED screens, and viewing a display of all 59 Super Bowl rings.

Tickets are available to the public on Ticketmaster. For the latest information and to register interest, fans should download the NFL OnePass app or visit NFL.com/SuperBowl.

Pro Bowl Games Powered by Verizon

• Tuesday, February 3, 2026
• Moscone Center (map)

The 2026 Pro Bowl Games, sponsored by Verizon, will relocate to the San Francisco Bay Area during Super Bowl LX Week for the first time. The event features a flag football match between the AFC and NFC, showcasing the sport's elite athleticism and competitive nature just before its debut at the LA28 Olympics. This updated format allows the league's top athletes to compete during the NFL's biggest week, with their families, friends, and select fans present. It also serves as a highly anticipated televised event for all fans, marking the conclusion of the season.

The televised event will be broadcast live from the Moscone Center South Building on Tuesday, February 3rd. This venue will be transformed into a vibrant flag football arena. Coverage of the Pro Bowl Games powered by Verizon starts on ESPN at 6:30 p.m. ET, with the flag football game kicking off at 8:00 p.m. ET on Tuesday, February 3rd. The game will be available to watch on ESPN, Disney XD, and ESPN Deportes.

Chinatown Lunar New Year Block Party

• Wednesday, February 4, 2026
• Grant AvenueSan Francisco, CAUnited States

The Chinatown Lunar New Year Block Party, organized by the creators of the nationally acclaimed BeChinatown Night Market, will transform Grant Avenue into a historic celebration during Big Game Week. This event merges Lunar New Year festivities with the excitement of the Big Game, highlighting local small businesses, cultural performances, music, and immersive experiences in the heart of San Francisco's Chinatown.

With an estimated half a million global visitors expected in the Bay Area, Chinatown will serve as a central hub for food, culture, and community narratives. The programming is set to include traditional lion dancing, live music, and performances by AAPI artists, along with panel discussions and other activities to usher in the Year of the Horse. Featured artists and entertainers will include official San Francisco 49ers AMP SQUAD DJ DJ E-Rock, Filipina-Australian star Ylona Garcia, and the “glamorous grandmas,” Grant Avenue Follies.

Attendees can also look forward to panel discussions featuring notable AAPI chefs, such as Francis Ang and Michelin-starred, James Beard awardee Brandon Jew, as well as current and former athletes, including Olympic medalist Kristi Yamaguchi and former San Francisco 49ers player Jesse Sapolu.

Emmy Award-winning journalist Dion Lim and Bay Area “hype man” Franco Finn will serve as emcees for the celebration. The Block Party is a production of BeChinatown, the organization whose BeChinatown Night Market has been recognized by USA Today as the Best Night Market in the country and regularly attracts tens of thousands of participants.

Origins: An NFL Collection Launch Event at the NFL Culture Club

• Thursday, February 5, 2026
• The Pearl (map)

The NFL is celebrating the 5th Anniversary of Origins: An NFL Collection by collaborating with three Bay Area-connected brands—Aaron De La Cruz, BLVCK SCVLE, and Nostalgia—to create exclusive, limited-edition merchandise for Super Bowl LX.

This collection highlights the unique styles and stories of each brand. Fans are invited to a free public event celebrating these brands and the Bay Area, featuring shopping, music, and refreshments. More details and the RSVP link can be found at NFL.com/origins.

Making its debut during Super Bowl week, the NFL Culture Club is introduced as an exclusive, immersive destination and refined gathering place where sport, art, music, fashion, and community meet. Inspired by a modern members' club, it provides an intimate, design-forward environment designed to foster authentic connections among cultural leaders.

Over four days, guests will enjoy a curated program of thought-provoking conversations, live performances, art installations, and bespoke brand collaborations, celebrating the diverse voices shaping the future of culture.

Ferry Building Projection Show

• Thu, Feb 5, 2026 - Sat, Feb 7, 2026
• Ferry Building (map)

The Ferry Terminal Building will be the site of a Super Bowl Projection Show each evening from Thursday, February 5, through Saturday, February 7. Using a series of illustrations, the show will transform the building into a time machine, guiding fans through the last sixty years of the Super Bowl and concluding with this year's game in the Bay Area.

In between shows, an interactive element will allow fans to vote for their favorite team to "take over" the prestigious Vince Lombardi Trophy, gauging real-time fandom.

NFL Honors Presented by Invisalign

• Thursday, February 5, 2026
• Palace of Fine Arts (map)

The annual primetime awards special, NFL Honors, presented by Invisalign, an Align Technology brand, will be held at the Palace of Fine Arts in San Francisco. This event is dedicated to celebrating the best of the league and recognizing the standout performances and achievements from the 2025 season.

The evening will feature live entertainment and special guest appearances, paying tribute to the immense talent, dedication, and impact of those who shape the game, both on and off the field.

BAHC Live! Concert Series: Benson Boone with special guest Shaboozey

• Thursday, February 5, 2026
• Bill Graham Civic Auditorium (map)

The Bay Area Host Committee (BAHC) Live! Concert Series, presented by Xfinity, continues on Thursday, February 5, 2026, at the iconic Bill Graham Civic Auditorium, featuring a dynamic performance by chart-topping sensation Benson Boone and a special appearance by 8X GRAMMY®-nominated singer-songwriter Shaboozey.

This marquee event will benefit Tipping Point Community and the BAHC Foundation's Bridge to Work program, which focuses on workforce development across the Bay Area, with presale tickets available from Wednesday, January 7 to Thursday, January 8 for Xfinity, BAHC, 49ers, and Tipping Point members, and a public on-sale date of Friday, January 9 at 10 AM via Ticketmaster.

BAHC Super Bowl LX Innovation Summit presented by YouTube

• Friday, February 6, 2026
• SFMOMA (map)

The BAHC SBLX Innovation Summit, presented by YouTube, is an invitation-only event bringing together 500 hand-selected leaders from the worlds of technology, sports, venture capital, private equity, and culture.

This first-of-its-kind gathering will be held at the iconic San Francisco Museum of Modern Art (SFMOMA) during Super Bowl LX week, focusing on the intersection of sports, technology, civic leadership, and global storytelling.

Curated by the Bay Area Host Committee, the Summit will celebrate the region's unmatched spirit of innovation—the very force where creativity, disruption, and bold ideas drive progress.

BAHC Live! Concert Series: Martin Garrix with special guest Lost Frequencies

• Friday, February 6, 2026
• Bill Graham Civic Auditorium (map)

The Bay Area Host Committee (BAHC) announced BAHC Live!, a vibrant concert series set to take place at the historic Bill Graham Civic Auditorium in San Francisco during Super Bowl LX Week, with all proceeds benefiting the Tipping Point Community.

Super Bowl Breakfast

• Saturday, February 7, 2026
• Marriott Marquis (map)

The annual NFL-sanctioned Super Bowl Breakfast, a highlight of Super Bowl week, will take place at the Marriott Marquis in San Francisco during the 2026 event. The core of the program is the presentation of the Athletes in Action Bart Starr Award, which recognizes an NFL player each year for exceptional character and leadership both on and off the field.

This year's event will be emceed by three-time 49ers Super Bowl champion Brent Jones. Super Bowl–winning head coach Tony Dungy is scheduled to present the Bart Starr Award. Special appearances will feature 49ers General Manager John Lynch; Andrew Luck, Football General Manager at Stanford University; and Condoleezza Rice, Director of Stanford University’s Hoover Institution. Additional NFL Legends are yet to be announced.

For tickets and further details, please visit www.superbowlbreakfast.com.

Taste of the NFL

• Saturday, February 7, 2026
• The Hibernia (map)

Taste of the NFL is the NFL’s premier philanthropic event held during Super Bowl weekend, offering a sensational culinary and gridiron extravaganza featuring over 30 NFL greats, top chefs, and captivating entertainment, with all net proceeds from tickets purchased today going to the charity GENYOUth to help combat student hunger both in the Bay Area and nationwide. Attendees will enjoy a "bite of the best" from culinary hosts like Andrew Zimmern and Carla Hall, along with more than 20 nationally renowned and locally loved Bay Area chefs.

BAHC Live! Concert Series: Chris Stapleton with special guest Sierra Ferrell

• Saturday, February 7, 2026
• Bill Graham Civic Auditorium (map)

The multi-day BAHC Live! Concert Series will wrap up with a highly anticipated headlining performance by the celebrated artist Chris Stapleton on Saturday night at the Bill Graham Civic Auditorium, featuring a special guest performance by Sierra Ferrell.

BAHC Live! Oakland Fan Zone & Super Bowl Watch Party

• Sunday, February 8, 2026
• Henry J. Kaiser Center for the Arts (map)

The Bay Area Host Committee (BAHC) Foundation is hosting a free public celebration for Super Bowl Sunday at the Henry J. Kaiser Center for the Arts in Oakland, featuring the BAHC Live! Oakland Fan Zone and the official Bay Area Super Bowl Watch Party.

Attendees can enjoy a vibrant Fan Zone before the game with live music from P-Lo, Jwalt, and All-Star DJs like Chuy Gomez, J. Espinosa, D-Sharp, and Big Von, along with local food vendors, culture, and family-friendly activities. While the Fan Zone is open to all ticket holders, the official indoor Watch Party, which will screen Super Bowl LX, has limited capacity, making an early RSVP for the combined Fan Zone + Watch Party ticket highly recommended to secure a spot.

Super Bowl LX - Game Day

• Sunday, February 8, 2026
• Levi's Stadium (map)

Super Bowl LX is scheduled to take place at Levi's Stadium in Santa Clara, featuring the AFC and NFC champions competing for the Vince Lombardi Trophy with kickoff set for 6:30 p.m. ET, broadcast live on NBC, Telemundo, and Peacock, and highlighted by the Apple Music Super Bowl LX Halftime Show featuring Bad Bunny.

The day is packed with celebrations and on-field action, with essential resources like the Gameday Guide and Parking & Transit information accessible online, and fans are encouraged to download the NFL OnePass app for a complete Gameday guide, event information, participation in on-site games, and an entry for a chance to win tickets to the game.